Fashion Design & Merchandising Masters Degrees in Milan, Italy

The Master's Program in Fashion Marketing - From Strategy to Branding trains professionals who are able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the most important aspects of fashion marketing management, communication techniques—focusing on aspects of positioning strategies and brand management, and consumer identity and needs without neglecting the analysis of digital media. This is based on a creative approach to developing innovative thinking and experimenting with new strategies in the area. The course is held in the English language and starts each November.

The Master’s Degree in Fashion Brand Management is a fast‑paced, full‑time, one‑year program in Milan, taught in English and designed to shape the next generation of fashion entrepreneurs and brand managers. It is run in collaboration with eCampus University, awarding an accredited Master’s degree (60 ECTS credits), with a maximum of 15 students per class, ensuring quality learning. The curriculum covers key business tools and strategic thinking—trend research and forecasting, brand positioning, retail, marketing, social media & e‑commerce, licensing, merchandising, and experiential branding. Students benefit from workshops, workweeks, visits to professionals, and strong industry contacts, culminating in a final thesis project. This degree program prepares them for roles such as Brand Manager, Marketing Manager, Buyer, or Retail Manager in the global fashion and luxury sectors.

Shaping the next generation of global business leaders, Luiss Business School offers master’s programs designed for those ready to lead innovation, manage transformation, and drive growth in a fast-changing world. Our programs cover all major areas of management, including digital strategy, entrepreneurship, international business, fashion, entertainment, and food industries. Whether you’re aiming to launch a startup or lead corporate change, our curriculum provides the practical tools and strategic insight to get you there. The school combines rigorous academics with coaching, networking, and tailored career support, helping you grow personally and professionally. All Master’s programs are taught in English, preparing you for international roles from day one. You will work on real-life business projects, benefit from hands-on labs, and access personalized mentoring. Luiss Business School focuses on transforming talent into leadership by building confidence, competence, and global perspectives. Italy and the Netherlands offer the perfect mix of cultural richness and business relevance, while our Dubai location adds a gateway to emerging markets.