Marketing, Advertising, & PR Degrees in Florence, Italy

The English-language Master’s Program in Brand Strategy and Management at IED Milano provides an in-depth exploration of all processes involved in brand management, communication, and strategy. Delivered through project-based learning, case studies, tutorials, workshops, and real-life briefs, the program allows students to work closely with top national and international companies, gaining hands-on experience in managing and promoting brands. You will develop analytical, strategic, and creative skills while learning to translate your ideas into innovative solutions, understanding how brand strategies can meet customer needs and create cultural value. Special focus is given to creativity, leadership, and the luxury industry, with insights from CEOs, founders, and managers of prestigious brands such as Missoni, Diesel, Pomellato, and Gessi. The program is designed for graduates in humanities, social sciences, or creative disciplines, as well as professionals with experience in the field, and prepares students for careers in brand management, strategy, digital marketing, and combining practical expertise with a deep understanding of contemporary economic and cultural scenarios.