Marketing, Advertising, & PR Degrees in Paris, France

Digital and analytical marketing refers to all the marketing techniques used on digital platforms and channels and the skills related to their analysis and management within the context of various commercial operations. The sectors recruiting in digital marketing are diverse and include CRM roles, SEO and SEA positions, and social media managers and community managers. The Mastère en Marketing Digital et Analytique program in Paris prepares students for versatile roles as digital marketing managers capable of leading a team on specific commercial projects, including cross-functional collaborations within the organization and segmented, personalized client relationships. In summary, this program offers a curriculum focused on acquiring knowledge related to data usage and analysis and the strategies required to drive business activities. It develops the skills needed for team and project management.

Study in Madrid and Paris to learn how to craft a compelling 360º marketing strategy for effective digital campaigns and long-term growth with Schiller International University's Master of Science in Digital Marketing and E-commerce program. Gain a deep understanding of how to seamlessly integrate social media, SEO, SEM, and paid media, as well as master essential tools such as Google Ads and Meta Ads to help you make a real impact in the digital marketing and e-commerce field. By pursuing our MSc in Digital Marketing and E-commerce, you will have the opportunity to learn various content marketing strategies that can help you attract, engage, and convert customers through innovation. You will learn how to foster lasting connections and align your marketing efforts with your business goals. Study in Paris and Madrid and join our comprehensive program to develop a strong online presence through digital branding and elevate user experiences with UX design. You will also have the chance to explore digital communication and social media marketing, allowing you to strategically engage with your target audience and create impactful brand messages that resonate across various platforms.

Completing a semester or a year at The American University of Paris (AUP) is an exceptional way to enhance your experiences against the backdrop of vibrant metropolitan Paris. AUP is fully accredited by the Middle States Association of Colleges and Schools, meaning that the courses you take with us will transfer back as easily to your home institution as any other college course taken at a US-based institution would. Full Healthcare Coverage * There’s no need to worry about getting all your medical needs met when you study abroad at The American University of Paris. One-semester and one-year study abroad students will be registered with a private health insurance company that covers all basic medical costs as well as some alternative medicine. Housing * To help you make the most of your time at AUP, we ask all study abroad students to arrange housing with us. You will have the choice between living with classmates in a shared and furnished apartment or living with a host family. We are confident that both of these options will provide you with a certain sense of familiarity and allow you to make the most of your study abroad experience.