Journalism Internships in Shanghai

During my summer internship in Shanghai with Absolute Internship, I had the opportunity to work at Knudsen & CRC, a consulting firm helping international brands grow in the Chinese market. My main project focused on launching a cruelty-free cosmetics campaign, where I designed a 24-question consumer survey, conducted 88 street interviews, and analyzed insights to guide our strategy. I also collaborated on cross-cultural projects, such as Halal certification research and market behavior analysis on Douyin and Little Red Book. This experience not only strengthened my ability to work in a fast-paced, multicultural environment but also gave me real-world exposure to market research, campaign strategy, and client presentation development. Living and working in Shanghai pushed me outside my comfort zone, taught me how to adapt quickly, and allowed me to build meaningful professional and cultural connections.

It was a great experience, however I do think it is geared towards people with little to no work experience and did not meet all my expectations of learning something new in a new work environment. The best part was being able to practice my Spanish with my host family.