Graphic Design Study Abroad Programs in Bologna, Italy

Students will focus on two areas: Exploring the World of Public Relations and International PR and Marketing. In Bologna, students will partner with local merchants and artists to design and launch a multi-faceted PR campaign, highlighting regional stories and creating a final reel to showcase their work. This course emphasizes PR while integrating social media, graphic design, and video editing. The International PR and Marketing component leverages Bologna’s location to examine PR on a global scale. Students will learn from international PR professionals, gaining insight into the challenges of designing and executing global campaigns. Guest lectures, field trips, and a two-night excursion to Milan will enrich the experience. Both courses combine practical skills with cultural immersion, preparing students to create impactful campaigns across diverse audiences.