GoAbroad

Students will focus on two areas: Exploring the World of Public Relations and International PR and Marketing. In Bologna, students will partner with local merchants and artists to design and launch a multi-faceted PR campaign, highlighting regional stories and creating a final reel to showcase their work. This course emphasizes PR while integrating social media, graphic design, and video editing. The International PR and Marketing component leverages Bologna’s location to examine PR on a global scale. Students will learn from international PR professionals, gaining insight into the challenges of designing and executing global campaigns. Guest lectures, field trips, and a two-night excursion to Milan will enrich the experience. Both courses combine practical skills with cultural immersion, preparing students to create impactful campaigns across diverse audiences.

Program Highlights

Enjoy a 2 night excursion to Milan.

Gain valuable, hands-on experience while collaborating with expert professionals or local businesses as part of your studies.

Benefit from program inclusions: travel insurance, housing, welcome and farewell dinners, reporting trips, and excursions to visit sites and meet with representatives in the communities.

Join this program as a for-credit independent graduate project or an internship (possibility for graduate students).

Gain a two-part focus—International PR & Marketing and Exploring the World of Public Relations—blending hands-on campaign experience with global perspectives.

Quick Details

Locations:
  • Bologna, Italy
Starts At: $2000-$5000
Availability
Year(s) Offered: 2026Terms Available:
  • Summer
Age Requirement: 18+
Types & Subjects
Subjects & Courses:
  • Communications
  • Graphic Design
  • Marketing, Advertising, & PR
Guidelines:
  • All Nationalities
See all program details
Last Updated: Sep 16, 2025

Program Details

Learn all the nitty gritty details you need to know

Locations

  • Bologna, Italy

Types and Subjects

  • Subjects & Courses
  • Communications
  • Graphic Design
  • Marketing, Advertising, & PR

Availability

Years Offered: 2026

Terms Available:
  • Summer

Age Requirement

18+

Guidelines

All Nationalities

This Program is also open to Solo, Couples, Group

Starts At

$2000-$5000

Program Cost Includes

  • Tuition & Fees
  • Accommodation / Housing for Program Duration
  • Some Program Activity Costs
  • Travel Insurance
  • Weekday Meals (Breakfast, Lunch, Dinner)
  • Welcome Dinner
  • Training
  • Pre-Departure Orientation
  • Academic Advising
  • Alumni / Networking Membership

Accommodation Options

  • Dormitory

Qualifications & Experience

    Language Skills Required

  • English

    Accepted Education Levels

  • University Freshman (1st Year)
  • University Sophomore (2nd Year)
  • University Junior (3rd Year)
  • University Senior (4th Year)
  • University 5th Year or More
  • High School 5th Year or More
  • High School Senior (4th Year)
  • Some college credit, no degree
  • Associate degree
  • Bachelor’s degree
  • Master’s degree
  • Professional degree
  • Doctorate degree

Application Procedures

  • Written Application
  • Letters of Reference
  • Online Application
  • Essay

Frequently Asked Questions

How much does The Bologna Project cost?

The Bologna Project Summer costs $4,145, excluding airfare and academic credit. For an additional $450, students can receive academic credit through the University of Jamestown.

Does the program fee include housing?

Yes, students will be provided housing!

Will studying abroad impact my graduation?

Students may earn three credits of an upper-division journalism elective for this course, four credits for schools in the quarter system. The University of Jamestown will issue the credits, and we will work with you so these are easily transferable to your university. Transfer credit ultimately depends on a student's home university. 

The cost for academic credit is $450.

Do you offer financial aid?

Recognizing that the expense of international education can be a significant barrier for many students, ieiMedia actively shares and advises on accessible resources such as the Benjamin A. Gilman International Scholarship. Contact us for details.

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