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The Bologna Project 2026
Students will focus on two areas: Exploring the World of Public Relations and International PR and Marketing. In Bologna, students will partner with local merchants and artists to design and launch a multi-faceted PR campaign, highlighting regional stories and creating a final reel to showcase their work. This course emphasizes PR while integrating social media, graphic design, and video editing. The International PR and Marketing component leverages Bologna’s location to examine PR on a global scale. Students will learn from international PR professionals, gaining insight into the challenges of designing and executing global campaigns. Guest lectures, field trips, and a two-night excursion to Milan will enrich the experience. Both courses combine practical skills with cultural immersion, preparing students to create impactful campaigns across diverse audiences.
Students will focus on two areas: Exploring the World of Public Relations and International PR and Marketing. In Bologna, students will partner with local merchants and artists to design and launch a multi-faceted PR campaign, highlighting regional stories and creating a final reel to showcase their work. This course emphasizes PR while integrating social media, graphic design, and video editing. The International PR and Marketing component leverages Bologna’s location to examine PR on a global scale. Students will learn from international PR professionals, gaining insight into the challenges of designing and executing global campaigns. Guest lectures, field trips, and a two-night excursion to Milan will enrich the experience. Both courses combine practical skills with cultural immersion, preparing students to create impactful campaigns across diverse audiences.
Program Highlights
Enjoy a 2 night excursion to Milan.
Gain valuable, hands-on experience while collaborating with expert professionals or local businesses as part of your studies.
Benefit from program inclusions: travel insurance, housing, welcome and farewell dinners, reporting trips, and excursions to visit sites and meet with representatives in the communities.
Join this program as a for-credit independent graduate project or an internship (possibility for graduate students).
Gain a two-part focus—International PR & Marketing and Exploring the World of Public Relations—blending hands-on campaign experience with global perspectives.
Quick Details
- Bologna, Italy
- Summer
- Communications
- Graphic Design
- Marketing, Advertising, & PR
- All Nationalities
Program Details
Learn all the nitty gritty details you need to know
Locations
- Bologna, Italy
Types and Subjects
- Subjects & Courses
- Communications
- Graphic Design
- Marketing, Advertising, & PR
Availability
Years Offered: 2026
- Summer
Age Requirement
18+
Guidelines
All Nationalities
This Program is also open to Solo, Couples, Group
Starts At
Program Cost Includes
- Tuition & Fees
- Accommodation / Housing for Program Duration
- Some Program Activity Costs
- Travel Insurance
- Weekday Meals (Breakfast, Lunch, Dinner)
- Welcome Dinner
- Training
- Pre-Departure Orientation
- Academic Advising
- Alumni / Networking Membership
Accommodation Options
- Dormitory
Qualifications & Experience
- English
Language Skills Required
- University Freshman (1st Year)
- University Sophomore (2nd Year)
- University Junior (3rd Year)
- University Senior (4th Year)
- University 5th Year or More
- High School 5th Year or More
- High School Senior (4th Year)
- Some college credit, no degree
- Associate degree
- Bachelor’s degree
- Master’s degree
- Professional degree
- Doctorate degree
Accepted Education Levels
Application Procedures
- Written Application
- Letters of Reference
- Online Application
- Essay
Frequently Asked Questions
How much does The Bologna Project cost?
The Bologna Project Summer costs $4,145, excluding airfare and academic credit. For an additional $450, students can receive academic credit through the University of Jamestown.
Does the program fee include housing?
Yes, students will be provided housing!
Will studying abroad impact my graduation?
Students may earn three credits of an upper-division journalism elective for this course, four credits for schools in the quarter system. The University of Jamestown will issue the credits, and we will work with you so these are easily transferable to your university. Transfer credit ultimately depends on a student's home university.
The cost for academic credit is $450.
Do you offer financial aid?
Recognizing that the expense of international education can be a significant barrier for many students, ieiMedia actively shares and advises on accessible resources such as the Benjamin A. Gilman International Scholarship. Contact us for details.
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