More and more the field of marketing is moving towards accommodating for a global audience. With modern methods in broadcasting, digital media, and social media directing the scope of the profession into the global arena, an international education in marketing can set you up for tremendous future success. Choose to study marketing abroad for an educational adventure that will truly take your game to the next level.
Why Study Marketing Abroad
Marketing is one of the most popular fields to study abroad in anywhere in the world. Taking your academic pursuits to another country will challenge you to develop innovative new approaches to the art of the sale by elevating above national and cultural paradigms. Studying marketing abroad will further give you the opportunity to enhance your communication skills, broaden the understanding of your target demographic, and network across the international marketplace. You’d be hard-pressed to find a reason not to study marketing abroad!
Because it is a global profession, you will be able to study marketing abroad at most major universities around the world. The main factor which generally limits your potential destinations is the language barrier, as most universities will utilize their national language for marketing courses. If you are bilingual (or are interested in becoming so), studying marketing abroad in a non-English speaking country can be a great leap forward in your language apprehension.
Some of the best marketing programs in the world are located in countries as broad and diverse as Australia, Spain, India, and Singapore. The United States, England, and Canada are also widely regarded for the quality of their marketing programs. Admittance to the top schools in all of these countries can be extremely competitive, but luckily there are many marketing study abroad programs out there that can help you gain admittance through an exchange program or otherwise.
When it comes down to it, there is no one destination which is best to study marketing abroad in; it really comes down to your personal and professional interests. Try to pick a country you think will challenge you the most, or where you could potentially see yourself working abroad someday. You never know what opportunities may arise while you study marketing abroad!
Studying Marketing Abroad
Marketing is a highly versatile academic subject, and courses therein come in all different shapes and scopes. You can generally study marketing abroad at both the undergraduate and graduate level, in pursuit of a variety of different degrees such as a B.A. (which focuses on the humanities and social sciences aspect of marketing), B.S. (which focuses on the mathematical and analytical side of marketing), or M.B.A (which focuses on the management side of marketing).
Some common specializations within the field of marketing include sports marketing, online marketing, decision science, and business management with marketing. International marketing is also an especially common focus for students who decide to study marketing abroad. If you study marketing abroad at a foreign university then it is likely you will have access to a wide range of different courses; for specialized marketing study abroad programs, your options will likely be limited to a few different courses that are offered within the program.
Marketing study abroad programs are most commonly available for summer, semester, or year-long durations. The long you study marketing abroad for, the greater opportunity for culture immersion, but the more time you will miss from your own school. Talk to your home school about what is the most plausible route to studying abroad while staying on your current marketing degree track.
GoAbroad Insider Tips
Push the Boundaries. Academically and experientially, studying marketing abroad will expand your knowledge and comfort zone into an entirely new global context. 21st century, here you come.
Communicate. At its core, marketing is about communicating information to a target audience. By practicing this across a foreign cultural context, you will challenge yourself to further master the art.
Discover. Let’s be real, studying marketing abroad will not be all about the academics. This is your opportunity to get out there and discover the world as you thought you knew it. It is an experience you will never ever forget.