Digital and analytical marketing refers to all the marketing techniques used on digital platforms and channels and the skills related to their analysis and management within the context of various commercial operations. 

The sectors recruiting in digital marketing are diverse and include CRM roles, SEO and SEA positions, and social media managers and community managers. The Mastère en Marketing Digital et Analytique program in Paris prepares students for versatile roles as digital marketing managers capable of leading a team on specific commercial projects, including cross-functional collaborations within the organization and segmented, personalized client relationships.

In summary, this program offers a curriculum focused on acquiring knowledge related to data usage and analysis and the strategies required to drive business activities. It develops the skills needed for team and project management. 

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