The bachelor's degree in Tourism offers a learning experience linked to professional practices and the tourism industry. It provides knowledge and skills in business management and organization of tourism activities, destinations, services, and resources, with a focus on innovation and sustainability. Students can master up to four foreign languages, with accreditation from the UAB Languages Service, and all courses are taught in English (B2 level recommended, no specific exam required).

The program includes exchanges with over 75 universities and three specializations: Tourism Business Management, Tourism Planning and Commercialization, and Hotel Management. Academic continuity is offered through various master's and PhD programs. Students receive tailored academic and professional support, access to 700+ internships with top-quality businesses, interaction with the labor market, on-campus facilities, and a jobs bank with 96.3% graduate employability.

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