What inspired you to work for LTL Language School?
Joining LTL allowed me to combine two things I really enjoy, Marketing and Language Learning. Being part of a team that genuinely changes people's lives through language, while building a global brand I believe in, makes this more than just a job.
I'm a big believer in learning languages through immersion. That's how I've approached Chinese, Korean, Italian, and Japanese myself. I know firsthand the difference between sitting in a traditional classroom and actually living inside a language and culture. That experience shapes everything I do at LTL, because I'm not just marketing a concept, I'm marketing something I've lived.
Having relocated from the UK to Seoul, I'm also reminded daily of just how transformative it is to immerse yourself in a new culture. That personal connection to LTL's mission gives my work a sense of purpose that goes beyond campaigns and conversion rates.
When you genuinely believe in the product, because you are the product's target audience, it makes for far more authentic and effective marketing.
With the LTL Marketing Team in Beijing
What advice would you tell your pre-travel self?
Be open to everything, don't be shy, and never say no. Coming to another country can lead to a huge number of opportunities for not only learning a language but also self-improvement. Put yourself in uncomfortable situations, and they'll quickly turn comfortable.
I gave a wedding speech in Chinese in front of 500 people. Tell that to my 18-year-old self, and I'd have laughed. This confidence then allowed me to deliver half of my very own wedding speech in Italian, two moments I'll never forget for the rest of my life. That kind of growth doesn't happen by playing it safe. It happens when you throw yourself into a culture, commit to the language, and trust the process.
Living in Seoul has reinforced that for me all over again. Every day brings a new opportunity to learn, adapt, and grow. I put so much of that down to the confidence that being part of the LTL journey has given me, both as a marketer and as a language learner.
What is your favorite part of your job?
Meeting influencers Dana, Matt and Julia at LTL Beijing
I love two things about the job. I love how marketing is always evolving. Our strategy changes every year because the industry never stops, it's always changing, and I love keeping on top of that as a team.
On the other side of the coin, I love the fact that every Monday morning we welcome fresh faces from around the world to our schools. We have the chance to meet so many interesting people at this job, and after nearly a decade, that still doesn't wear off.
Why should someone choose LTL Language School over competitors?
There are a few things: Our homestay experiences are the way to go. I've actually stayed with multiple LTL homestays before, in Beijing, Chengde, and here in Seoul. They are game changers. Living with a family is an experience you just cannot replicate and speeds up your progress no end.
Our safari classes are unique. 1-on-1 students have the option to upgrade their class to a safari class, which is an outdoor class, where students go with their teacher somewhere in the city and learn the language together. This can include going to a museum, going to a restaurant, going to a sports match, etc. This is a really fun way to learn a language and switches things up from classroom learning.
Our community. I often get told by our students that they loved how we represented ourselves online. We are diverse, we welcome all ages, and we are fun. None of our schools is huge, and this is by design. It's to keep that community feel. Everyone knows everyone at a school, and we want to keep it that way.
What is LTL Language School's mission, and how do you continue to work toward it?
Fluency through immersion. The belief that the fastest and most meaningful way to learn a language is to live it, not just study it. Every decision we make as an organization comes back to that principle, from the way our schools are structured to the communities we build around learners.
That mission plays out across everything LTL does. From our physical schools in some of the world's most exciting language destinations like Seoul, Beijing, and Taipei, to our Flexi Classes platform, which brings that same immersive philosophy online and makes it accessible to learners anywhere in the world.
In my role, I work towards that mission by making sure our message reaches the right people in the most authentic way possible. The best marketing is always rooted in truth, and at LTL, the truth is compelling. Immersion works. I've experienced it myself learning Chinese, Korean, Italian, and Japanese, so I'm not just communicating a philosophy; I'm living proof of it.
What makes LTL Language School special?
Lunchtime at LTL Beijing
LTL is special because it actually walks the walk. Immersion isn't just a marketing word here; it's baked into everything, from the classroom structure to the cities we operate in. For students who are serious about fluency, there simply isn't a better environment, and our 500+ GoAbroad reviews prove that!
What do you hope participants take away from your programs?
More than anything, I hope participants leave with confidence. Confidence to speak, to make mistakes, to try again, and to realize that fluency isn't some distant goal reserved for the naturally gifted. It's something anyone can achieve with the right environment and the right support.
Beyond the language itself, I hope they take away a genuine connection to the culture they've immersed themselves in. Whether that's a love of Korean street food and the energy of Seoul, a deeper appreciation of Chinese history and tradition, or friendships with locals that outlast the program by decades.
Those human connections are what transform a language course into a genuinely life-changing experience. I also hope they leave with a method. An understanding that immersion works, and the habits to continue that approach long after they've walked out of the classroom. The best outcome for any LTL student isn't just the progress they make during their time with us; it's the passion and tools to keep going independently.
Why is it important for people to travel abroad and experience new cultures?
Culture and language are completely inseparable. You can study grammar and vocabulary in a classroom anywhere in the world, but you cannot truly understand a language without understanding the people who speak it. Their humour, their values, their history, and their daily rhythms.
Travelling abroad puts you inside that context. Suddenly, the language has texture and meaning. That's why immersion works so powerfully, and why encouraging people to take that leap and experience a new culture is so central to everything LTL does.
I experience this every single day living in Seoul. Korean makes so much more sense when you're navigating a bustling market in Gwangjang, sharing food with colleagues, or figuring out the unwritten social rules that no textbook ever covers. Those moments of real-world context are irreplaceable.
With returning student Amanda at LTL Shanghai
What does meaningful travel mean to you?
Meaningful travel is when you start to understand how people actually live. When you can order your coffee in the local language, when you know which neighbourhood to head to on a Sunday morning, and when you have local friends rather than just fellow tourists.
Having lived in Seoul, Beijing, and Hong Kong, I've felt that shift firsthand, from being a visitor to genuinely feeling part of a place. That transition is where the real magic happens. It doesn't happen overnight, and it rarely happens on a two-week holiday. It comes from committing to a place, showing up consistently, making mistakes, looking foolish occasionally, and slowly but surely finding your footing. Every city I've lived in has taught me something different about myself, and about the world.
Language is the key that unlocks all of it. Without making the effort to speak Korean in Seoul or Mandarin in Beijing, so many doors simply stay closed. The moment you engage with someone in their own language, even imperfectly, the relationship with that place changes entirely. That is what meaningful travel feels like, and it's precisely the experience LTL exists to give people.
