GoAbroad.com began in 1997 when a group of international educators recognized a lack of available resources for the dissemination of information to students, job seekers, and volunteers interested in an international experience.
Market research was conducted and a site was developed based on the results of that research. We at GoAbroad.com spend much of our time in the field visiting study abroad offices, attending student travel fairs, setting up tables in student unions and speaking directly with students, travelers and educators. The advertising space on GoAbroad.com is offered at substantially lower rates than other similar sites. We are able to offer lower ad rates because we utilize an automated database system which requires very little labor for maintenance and data entry, additionally our operating costs are off-set by retail space.
Why Advertise on GoAbroad.com?
Averaging 1.3 million unique visitors and 5.1 million average page views each month, GoAbroad.com is among the most visited directories of its kind. The numbers alone are not as important as the quality of traffic. Limited advertising space and detailed listing information means more informed and efficient traffic to your site.
GoAbroad is certified by both Gmail and Yahoo! through domainkeys as the provider of a legitimate, spam-free newsletter with a correct and up-to-date list of subscribers. Our advanced subscriber tracking system adheres to the strictest industry standards in privacy, accuracy, and security. It has verified that more than 165,000 travelers actively open and read the weekly GoAbroad Newsletter and Customized Newsletters when they are sent.
No one comes close to GoAbroad.com in terms of content, with over 19,000 programs listed and the widest array of guides, embassy directories, travel resources and other useful content. Our site was designed based on what the viewers wanted and asked for. Listings are more detailed with the information visitors most often request. Search functions allow visitors to find what they are looking for quickly and easily.
The Internet is evolving every day. User-driven sites and social networking portals have changed Web users' expectations. As a result, marketing and branding strategies must evolve, too, in order to stay effective.
GoAbroad.com's new design incorporates several elements targeted to the new generation of Web users who look for content and innovative ads, headlines and short bursts of texts. The new layout also features compelling photographs--one of the strongest motivators for prospective travelers.
GoAbroad.com's technology is unique to this industry. This technology has made it possible for us to partner with some of the leading web sites on the internet like US News and World Report and the largest college student web site CollegeClub.com. GoAbroad.com provides our searchable directories on their sites. When you list on GoAbroad.com your listings will be accessible on every site which licenses our databases. It's like listing on dozens of different web sites at once and it all starts with GoAbroad.com.
What are people saying about GoAbroad.com?
"By using GoAbroad.com Customized Newsletters and Newsletter Features, CIEE has been able to reach thousands of students with each newsletter who are interested in studying abroad. We've been able to generate awareness for our Study Abroad programs and to drive traffic to our website."
Steve Amendo, CIEE: Council on International Educational Exchange
"John Cabot University in Rome, Italy, has said that GoAbroad.com has helped increase its study abroad students in the past year and they are very satisfied with the courtesy and effectiveness of the company."
Danette Anderson, John Cabot University
"GoAbroad.com literally took us from a small organization ten years ago to where we are today. It is still our single best source for participants and continually out performs the other online marketing resources!"
Richard Webb, ProWorld
"API has been involved with GoAbroad.com for over a decade. GoAbroad.com has consistently provided excellent customer service and quality listings for our programs, and we are happy to be partnered with them."
Jeramy Johnson, Academic Programs International
"GoAbroad.com has been an integral part of our marketing strategy for over a decade, and our marketing success has mirrored the growth of GoAbroad.com. I've been impressed with how personal and responsive their staff is, and how much growth I've seen in the website over the years. They aren't content to sit on their laurels – constantly expanding the services and information available on the site."
Sam Bull, LEAPNOW: Transforming Education
1) Homepage Advertising Options
The most prominent text, photo and logo feature on the GoAbroad home page. It runs in rotation with other featured listings.
A text, photo and logo feature on the GoAbroad home page that runs for one month. One of our best options for a burst of high-impact traffic.
A 65-character headline-style text ad that fades through cycles on the What’s new section of the GoAbroad home page. It runs in rotation with other featured headlines.
Package that includes a GoAbroad Feature, 2 GoAbroad Newsletter Features and a side column photo ad on the GoAbroad homepage.
2) Search Page Advertising Options
A large prominent photo ad and great branding opportunity, placed on the search page and linked directly to your Web site. Photo ads appear in rotation with other headline photos.
Text ad with a clickable photo thumbnail that appears in the left column of a search page and in all results page within a directory.
A 65-character headline-style text ad that fades through cycles on the What’s new section of a directory search level page. It runs in rotation with other featured headlines.
The most prominent text, photo and logo feature on the search page, in rotation with other featured listings. New logos, bigger photos and other graphics are carefully chosen for editorial appeal and interest.
Package that includes a Search Page Feature, 2 GoAbroad Newsletter Features and a side column Photo Ad on the search page and in all Results Pages within a directory.
3) Search Results Page Advertising Options
A large prominent photo ad and great branding opportunity, placed on a targeted Results Page and linked directly to your Web site. Display a great travel image for your programs with a caption, logo, and slogan or call to action.
Highly targeted text ad with a clickable photo thumbnail that appears on the left column of a specific results page below the side column photo ad.
A 65-character headline style text ad fades through cycles on the What's New section of a specific Results Page. It runs in rotation with other featured headlines.
You can highlight your programs above all the other programs listed in a specific results page. This now includes a logo and a photo for better brand awareness.
A listing photo is a clickable photo thumbnail that appears with your listing. You can create a gallery of high-resolution photos for your programs with captions and call to action texts. Great photos build strong brands and excite potential participants. This boosts a listing's ranking on the Results Page.
Your logo is branded on to your listing on a search results page. This ad option boosts a listing's ranking on the Results Page.
Package that includes a Search Page Feature, 2 GoAbroad Newsletter Features and a side column photo ad on the Search Page and in all Results Pages within a directory.
4) Listings Advertising Options
Our designers can customize the Full Listing Page with the look and feel of your institution’s Web site and promotional materials to help build your brand.
A full description of your program and a direct link to your website. Enhance your linked listing with quality content such as videos, photos, downloadable application forms/ brochures, and testimonials from program alumni.
All of our free listings include key information about your program and organization: cost, dates and program highlights. Free listings also include e-mail links so that interested viewers can e-mail you directly. GoAbroad.com does not provide your e-mail address, but rather provides an inquiry form. Your e-mail address is not available to any spamming organization. You will also receive your inquiries in a neat and organized fashion.
The weekly GoAbroad Newsletter is e-mailed to more than 165,000 active subscribers and contains valuable travel information, articles, and featured programs. This is one of our best options for a burst of high-impact, high-quality traffic. Please inquire early to book desired dates in the GoAbroad Newsletter, as these features typically sell out well in advance.
Our designers and editors will help create a customized newsletter devoted entirely to your organization and its news, upcoming events, and featured programs. Designed to match the look and feel of your institution’s Web site and promotional materials, this newsletter is distributed to more than 165,000 active subscribers.