GoAbroad Advertising
We offer a variety of advertising and partnership options to ensure you can target the ideal audience for your programs.
Homepage Advertising
The GoAbroad Homepage is the most visited page of our entire website. Users on this page are at the first stage of searching for a program abroad and are interested in browsing the featured programs. From this page users can select a Directory or click to your website.
A
Homepage Premier Feature
- The most visible feature on the page
- Runs in rotation with other featured organizations
- Linked to your website or Provider Page
B
Homepage Feature
- Best option for a burst of high-impact traffic
- Customized text, photo, and your logo
- Set placements (ad does not rotate)
C
Homepage Organizational Feature
- Exclusive to one client per month (does not rotate)
- Customized image, text, and link
- One of the most prominent photos on the homepage
E
Homepage Video
- Exclusive to one client per year
- Feature of an up to three minute long video created by your team
- Includes a direct link to your website
Directory Landing Page Advertising
Users on Directory Landing Pages are in the process of searching for a program abroad and know exactly what type of experience they want. They are more targeted than the Homepage users. From this page users can click to your website or select filters to reach a Search Results Page.
F
Directory Headline Photo
- Excellent branding opportunity
- Includes a direct link to your website
- Appears in rotation with other headline photos
- Prominent photo ad at the top of the page
G
Premier Sponsorship
- Customized feature with your logo or photo, text, and link
- Appears on the selected Directory Page and on all Results pages within that directory
H
Directory Premier Feature
- Prominent feature on the Directory Page
- Includes customized text, image of your choice, and your logo
- Displayed at the top of the Directory page in rotation with other featured listings
I
Directory Featured Program
- A great option for a burst of high-impact traffic from a specific directory for one month
- Feature includes custom text, your choice of photo, and your logo
- Can be linked to your website or to your GoAbroad Program Listing
- Ranking runs on a first-come first served basis
J
Directory Organizational Feature
- Exclusive to one client per month (does not rotate)
- Selected image, text, and link on the Directory Page and every Results Page of your chosen directory
- One of the most prominent photos on the Directory Page and Results Pages
L
Directory Video
- Your video is featured on a selected Directory Page and on all Results Pages within that directory
- Exclusive to two clients per year; with individualized display on page load
- Includes custom call to action and link to website
Search Results Page Advertising
Users on a Search Results Page are the most targeted traffic on GoAbroad. They know their program of interest at the Directory level as well as the destination, cause, subject, or time frame. From here users can click right to your website or to your Listing.
M
Results Headline Photo
- Highlighted as a Top Provider
- Boosts your ranking on the selected Results Page
- Highly visible, prominent photo with customizable text and link to your website
N
Results Feature
- Guaranteed first place spot on a specific Results Page for one month
- Exclusive to one organization per month
- Boosts your ranking on the selected Results Page
O
Listing Photo
- Featured photo on your listing on a selected Results Page
- Boosts your ranking on the selected Results Page and makes your listing stand out
- Pairs nicely with a Listing Logo (Ad P)
- Excellent entry level advertising option
P
Listing Logo
- Logo featured on your listing on a selected Results Page
- Boosts your ranking on the selected Results Page
- Excellent option to pair with a Listing Photo (Ad O)
- Great branding opportunity
Q
Hot Jobs Listing
- Featured teaching job opportunity on our new teaching jobs landing page for one month
- Customized text and direct link to the URL of your choice
- Ideal for time-sensitive recruiting
- Can also add a Results Headline Photo on this page (Ad M)
R
Results Page Flyer Ad
- Customized feature with your logo or photo, text, and a link to your website
- Boosts your ranking on the selected Results Page
- Featured in rotation with other Flyer Ads
Premium Listing Features
Listings are GoAbroad's program descriptions and highlights, providing more information for participants. Users who view program listings have the opportunity to inquire directly to you about your programs, and if upgraded to premium, click directly to your website. Program Listings are also the home of Participant Reviews.
S
Premium Listing
- Links your selected Listing to your application form, lead capture form, and website's program page
- Allows users to connect with you directly
- Features your photos and videos
- Option to add-on listings or opt for unlimited premium listings
T
Listing Cover Photo
- Customizes your Listing page with the look and feel of your website
- Excellent branding transition as users click from GoAbroad to your site
- One cover photo featured across all Listings
D
Customized Listing Cover Photo
- Adds a customized header image to one selected program listing
- Highlights the unique program experience visually
K
Customized Provider Page Cover Photo
- Adds a customized header image to your Provider Page
- Showcases the exceptional aspects of your organization through curated imagery
Newsletter Advertising
GoAbroad Newsletters are sent out on selected weekdays to our subscribers base made up of eager meaningful travelers. Each newsletter feature is a unique email marketing opportunity to get your brand in front of our community of travelers.
U
Customized Newsletter
- Entire newsletter devoted entirely to your organization
- Share news, upcoming events, featured programs, photos, videos, or discount codes
- Sent to our subscriber list of over 118,000+ travelers
- Can be reserved up to one year in advance (these fill up fast!)
V
Headline Newsletter Feature
- Exclusive top position in our weekly newsletter
- Sent to our subscriber list of over 118,000+ travelers
- Customized text, featured image, and a direct link to your website
- Excellent choice for program providers and travel companies who organize housing, insurance, and other support for international travelers
W
Premier Newsletter Feature
- Prominent feature with customized text, image, and a direct link to your website
- Sent weekly to our subscriber list of over 118,000+ travelers
- Boosted visibility with targeted re-sends of newsletter to subscribers who don't open
- Book early as there are just over 50 spots available annually!
X
GoAbroad Newsletter Feature
- Featured program in our weekly newsletter
- Sent to more than 118,000+ travelers
- Boosted visibility with targeted re-sends of newsletter to subscribers who don't open
- Book early as these fill up fast (can be reserved up to one year in advance!)
Testimonial Feature
- Featured review or interview in our weekly newsletter
- Exclusive to one client per newsletter
- Excellent way to showcase your alumni feedback
Sponsored Content & Social Media Marketing
Take advantage of GoAbroad's extensive network and get your brand in front of as many travelers as possible with combination features on our article directory and social media channels. All sponsored content and social media marketing options give you the chance to benefit from our content marketing experts.
Y
Sponsored Article Feature
- Promote your program(s) directly to our 5 million+ annual readers
- Work with our editorial team to craft a topic that showcases your organization, encourages conversions, and builds long term traffic
- Includes up to four direct, strategically placed links to your website in the body of the article, as well as a company bio and link to your GoAbroad Provider Page
- Includes organic posts featuring your article on GoAbroad's Instagram Stories, Threads, and Pinterest, as well as a strategic ad on Facebook and Instagram
Z
Sponsored Article Feature Bundle
- Three Sponsored Article Features (Ad Y) published across a 3-month period
- Perfect chance to maximize brand visibility during prime recruiting season
AA
Social Media Video Series
- Develop a series of short-form video topics in collaboration with our marketing team
- Promote a specific program or your organization
- Gain visibility across our TikTok, Reels, and YouTube Shorts over the course of one month
BB
Sponsored Instagram Takeover
- Develop a series of Instagram stories to promote your organization or program
- Curate the best topic and stories' content in collaboration with our marketing team
- Benefit from up to 4 external links to your website
CC
Social Media Advertising Package
- Package includes both a Sponsored Article (Ad Y) and Headline Newsletter Feature (Ad V), as well as a paid marketing push on social media
- Promote your brand to GoAbroad's social media communities of over 115,000 passionate world travelers. Package includes organic posts for your article on Instagram Stories, Threads, and LinkedIn, as well as paid ads on Facebook, Instagram, TikTok, and Pinterest
- Limited to 2 clients per month
OO
Quarterly Promotion Add On
- Add this on to any Sponsored Content option that includes a Sponsored Article Feature (Y)
- Get 3 additional ads for your Sponsored Article on Facebook and Instagram within a given quarter
PP
Instagram Takeover Add On
- Add this on to a Social Media Package (CC) for boosted exposure
- Work with our marketing team to plan and execute an effective Instagram takeover highlighting your organization, programs, and article
Article Directory Advertising
GoAbroad Articles receive over 5 million visits every year! Get your brand featured in targeted articles about the directory and/or destination that fits with your mission and maximize your marketing potential.
DD
Article Directory Organizational Feature
- Prominent banner ad on all articles associated with a selected directory
- Gets your brand in front of over 400,000 thousand article readers every month
- Exclusive to one client per month
EE
Article Directory Feature
- Exclusive banner ad on all articles associated with a directory
- Prominent visibility to over 400,000 thousand monthly article directory visitors
- Customized image, text, and link
- Exclusive to one client per month
FF
Sponsored Article Mention
- Secure a placement in an existing GoAbroad article that is relevant to your brand.
- Benefit from existing traffic to a topic that aligns with your target audience
Travel Resources Advertising
If you don't provide programs but you're an expert in the travel industry then this opportunity is perfect for you. Feature your resource and services on GoAbroad Travel Resource Hub to grab travelers’ attention and show them what you have to offer to help them make the most of their time abroad.
GG
Travel Resource Homepage Headline Photo
- Prominent ad on Travel Resource Directory Homepage
- Each ad includes customized photo, title, description, and call to action linking directly to preferred website URL
- Appears in rotation with other headline photos
HH
Travel Resources Headline Photo
- Prominent ad on selected Resource Page within the Travel Resource Directory
- Includes customized photo, title, and description
- Appears in rotation with other headline photos
II
Travel Resource Feature
- Prominent place as top resource on a selected Resource page within the Travel Resource Directory
- Exclusive to one client per month
JJ
Travel Resource Listing
- Become a featured travel resource partner on a selected Resource Page within the Travel Resource Directory
- Listing feature includes customized title and description, as well as logo and photo
KK
Travel Insurance Headline Photo
- Prominent ad on the GoAbroad Travel Insurance page
- Includes customized photo, title, and description
- Exclusive to one client
LL
Travel Insurance Listing Feature
- Become a featured insurance provider on GoAbroad's Travel Insurance Page
- Each feature includes a logo, text description of your organization, and a link directly to your website
- Opportunity to add a Headline Photo or Premier Feature too
MM
Scholarship Homepage Headline Photo
- Become a featured provider on GoAbroad's Scholarship Homepage
- Each feature includes a logo, photo, text description of your organization, and a link directly to your website
- Reach users on the page where they start their scholarship search
NN
Embassy Directory Feature
- Highly targeted marketing for embassy oriented travel resource partner
- Exclusive to three clients per year