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Program Overview

The PR & Marketing program trains specialists in communications, brand promotion, and strategic marketing in an international business environment. Students study modern marketing tools, brand management, digital promotion channels, and working with an audience.

Special attention is paid to the development of advertising campaigns, market analysis, company reputation formation and communications management. The training combines theoretical knowledge and practical projects: students develop marketing strategies, PR campaigns and communication solutions for real business problems.

The program focuses on international marketing and communications standards and trains specialists to work in companies, agencies and international organizations.

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Program Highlights

Engage in budgeting, income and expense management, financial analysis, and business development planning.
Explore the structure of companies, organizational models, principles of management, and managerial decision-making
Learn company development strategies, market analysis, and formation of long-term business plans.
Experience personnel management—recruitment of employees, team development, staff motivation, and organization of effective teamwork.
Learn about the organization of internal processes of the company, increase of efficiency of work of divisions and optimization of business processes.

What's Included

Tuition & Fees

Exclusions

No Inclusions

Program Details

Learn all the nitty gritty details you need to know

Locations

  • Online
  • Turkey

Fields & Subjects

  • Business
  • Communications
  • Economics
  • Finance
  • Hospitality
  • Management
  • Marketing, Advertising, & PR
  • Russian Language
  • English
  • Travel & Tourism
  • Accounting
  • Foreign Language

Available Terms / Availability

  • Terms Available
  • Academic Year
  • Throughout the Year

Eligible Nationalities

  • All Nationalities
  • This Program is also open to Solo

Education Levels & Language

  • Language
  • English
  • Education
  • High School Sophomore (2nd Year)
  • University Freshman (1st Year)
  • University Sophomore (2nd Year)
  • High School Junior (3rd Year)
  • High School Senior (4th Year)
  • High School 5th Year or More
  • High School Freshman (1st Year)

Accommodation Options

  • Apartment/Flat
  • Dormitory

Application Procedures

  • Letters of Reference
  • Written Application
  • Transcript

Age Requirement

18-20

Starts At

  • Academic year: $7,000

Payment Terms

  • Upfront Deposit

Refund Policy

Refund with conditions

Program Reviews

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The Academy of Tourism Antalya Interviews

Read interviews from alumni or staff

Anastasiya Vinogradova

Anastasiya Vinogradova

Participated in 2022

Alumni

Nastya, originally from Russia, was raised in Thailand and now lives in Antalya, Turkey. She studies at the Academy of Tourism and Business and works ...

Growing up, I lived in Thailand and practiced tennis, so travel and new cultures always felt natural to me. 

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