PR & Marketing in Tourism and Business

The PR & Marketing program trains specialists in communications, brand promotion, and strategic marketing in an international business environment. Students study modern marketing tools, brand management, digital promotion channels, and working with an audience. Special attention is paid to the development of advertising campaigns, market analysis, company reputation formation and communications management. The training combines theoretical knowledge and practical projects: students develop marketing strategies, PR campaigns and communication solutions for real business problems. The program focuses on international marketing and communications standards and trains specialists to work in companies, agencies and international organizations.