Barcelona: Inside the Business of Sport

Travel to Barcelona this summer and dive into the global business of sport in one of Europe’s most influential athletic hubs. Take daily classes at the renowned Johan Cruyff Institute, where experienced professionals introduce you to sports management, marketing, sponsorship, and media strategy. Visit elite training facilities, attend professional matches, and meet the people who shape the industry—from agents and scouts to athletes and analysts. Outside the classroom, explore iconic stadiums, hike Montserrat, and experience Catalonia’s culture, cuisine, and coastal beauty. Build confidence, expand your network, and discover your future in sports.