Summer Course Fashion Events and PR - IED Florence

This three-week program focuses on the basic skills and methodologies used in developing and producing successful events specifically for the fashion industry. The education path teaches you how to merge PR strategies, fashion communication, and event planning to stage an actual fashion event as your final project for a partner company. By the end of the course, you'll have learned all the steps necessary to plan, organize, and communicate a fashion event, using traditional and new media.

Together with your fellows, you are expected to work outside of class in small groups and individually, both for regular assignments as well as the final project. You'll be divided into groups and develop three communication projects based on real company briefings.

This course is taught in English and starts in June. It is intended for creative, flexible, open-minded students from other fields, as well as people interested in the world of fashion communication, particularly fashion events and PR for the fashion business. Skills such as fashion trends setting or sketching can be useful. Applicants need to show strong motivation and the ability to work in groups.