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Fashion Brand Management - Florence
The Summer course in Fashion Brand Management examines the relationship between art, culture, marketing and branding, target and communication to gain a deeper understanding of the concept of strategy and the importance of a product that is not only of high quality, but also authentic and perceived well. The purpose of this course is to provide students with an understanding of the relationship be...
The Summer course in Fashion Brand Management examines the relationship between art, culture, marketing and branding, target and communication to gain a deeper understanding of the concept of strategy and the importance of a product that is not only of high quality, but also authentic and perceived well. The purpose of this course is to provide students with an understanding of the relationship between the concept of brand, its identity, and communication tools through a combination of fashion culture and an economic analysis of the fashion system. The students will deeply understand the fashion processes, culture, style, and digital knowledge in order to read and interpret the system, to evaluate its strengths, to comprehend the complex and delicate mechanisms that govern the internationa...
Program Highlights
Alternate cultural, historical, and theoretical subjects with research activities and practical exercises throughout the five modules.
Deepen the theoretical parts of the course by putting them into practice in the field, as well as lectures and visits.
Study real fashion case studies to understand branding strategies that take into account current needs of companies and the identity of a brand.
Participate in field study and work directly with professors as part of your academic experience.
Have the unique opportunity to develop your professional network through the IED approach.
Quick Details
- Florence, Italy
- Summer
- Fashion Design & Merchandising
- All Nationalities
Program Details
Learn all the nitty gritty details you need to know
Locations
- Florence, Italy
Types and Subjects
- Subjects & Courses
- Fashion Design & Merchandising
Availability
Years Offered: Year Round
- Summer
Age Requirement
Age Requirement Varies
Guidelines
All Nationalities
Cost per week
Program Cost Includes
- Tuition & Fees
Accommodation Options
- Apartment/Flat
- Group living
- Independent living
Qualifications & Experience
- English
Language Skills Required
- High school graduate, diploma or the equivalent (for example: GED)
Accepted Education Levels
Application Procedures
- Phone/Video Interview
- In-Person Interview Required
Program Reviews
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Ready to Learn More?
The Summer course in Fashion Brand Management examines the relationship between art, culture, marketing and branding, target and communication to gain a deeper understanding of the concept of strategy and the importance of a product that is not only of high quality, but also authentic and perceived well. The purpose of this course is to provide students with an understanding of the relationship between the concept of brand, its identity, and communication tools through a combination of fashion culture and an economic analysis of the fashion system. The students will deeply understand the fashion processes, culture, style, and digital knowledge in order to read and interpret the system, to evaluate its strengths, to comprehend the complex and delicate mechanisms that govern the internationa...
IED - Istituto Europeo di Design
IED - Istituto Europeo di Design
Ready to Learn More?
The Summer course in Fashion Brand Management examines the relationship between art, culture, marketing and branding, target and communication to gain a deeper understanding of the concept of strategy and the importance of a product that is not only of high quality, but also authentic and perceived well. The purpose of this course is to provide students with an understanding of the relationship between the concept of brand, its identity, and communication tools through a combination of fashion culture and an economic analysis of the fashion system. The students will deeply understand the fashion processes, culture, style, and digital knowledge in order to read and interpret the system, to evaluate its strengths, to comprehend the complex and delicate mechanisms that govern the internationa...
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