Fashion Brand Management - Florence

The Summer course in Fashion Brand Management examines the relationship between art, culture, marketing and branding, target and communication to gain a deeper understanding of the concept of strategy and the importance of a product that is not only of high quality, but also authentic and perceived well. The purpose of this course is to provide students with an understanding of the relationship between the concept of brand, its identity, and communication tools through a combination of fashion culture and an economic analysis of the fashion system. The students will deeply understand the fashion processes, culture, style, and digital knowledge in order to read and interpret the system, to evaluate its strengths, to comprehend the complex and delicate mechanisms that govern the internationa...