BA in Fashion Marketing and Communication - IED Rome

The transformation of the fashion industry requires professionals who can integrate strategy, creativity, and new technologies to enhance the value of brands and products in an ever-changing market.

This three-year course in Fashion Marketing and Communication at IED Roma offers a multidisciplinary education that equips you to understand and govern the changes redefining the communication and positioning of brands within the fashion system. You’ll develop a strategic vision of the industry and acquire skills in digital marketing, brand identity, integrated communication, and retail strategy.

You’ll focus on the latest technological developments and the values of sustainability and inclusion. You’ll learn how to conduct market research, analyze data, and interpret trends to create effective positioning strategies. By adopting a hands-on approach, you’ll build a brand identity, define the communication language, and handle distribution, media relations, and PR management.

Starting in October, this course is designed for creative, curious young people passionate about fashion and communication who wish to acquire strategic skills to revolutionize the industry.