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Master in Digital Marketing
ESEI's Master in Digital Marketing equips students with the knowledge and practical skills to lead digital transformation within any organization. The program covers SEO, SEM, social media strategy, content marketing, data analytics, performance marketing, and digital advertising — all taught through project-based learning with real business briefs. Students build a portfolio of work they can show employers immediately after graduation. The curriculum includes Impact Lab modules that develop practical skills, including AI tools, creativity, and technological proficiency, through hands-on workshops and seminars. Faculty are active digital marketing professionals who bring current industry insights into the classroom.
ESEI's Master in Digital Marketing equips students with the knowledge and practical skills to lead digital transformation within any organization. The program covers SEO, SEM, social media strategy, content marketing, data analytics, performance marketing, and digital advertising — all taught through project-based learning with real business briefs. Students build a portfolio of work they can show employers immediately after graduation. The curriculum includes Impact Lab modules that develop practical skills, including AI tools, creativity, and technological proficiency, through hands-on workshops and seminars. Faculty are active digital marketing professionals who bring current industry insights into the classroom.
Program Highlights
Build a portfolio of real work—project-based assessment means you graduate with case studies, campaigns, and digital strategies you can show employers immediately
Gain hands-on workshops and develop practical skills in AI, creativity, design, writing, and technology alongside core marketing modules.
Experience industry visits to Oracle, Semrush, Mediapro, and Barcelona FC—direct interaction with digital marketing professionals through learning walks and field visits.
Learn from active digital marketing professionals—faculty bring current industry expertise from roles in social media, SEO, inbound marketing, and digital strategy.
Study in Barcelona's digital ecosystem, the host city of Mobile World Congress, with access to internships and networking across one of Europe's most dynamic digital markets.
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Quick Details
- Barcelona, Spain
- Masters
- Business
- Marketing, Advertising, & PR
- All Nationalities
Program Details
Learn all the nitty gritty details you need to know
Locations
- Barcelona, Spain
Types and Subjects
- Degree Levels
- Masters
- Subjects & Courses
- Business
- Marketing, Advertising, & PR
Availability
Years Offered: Year Round
Age Requirement
21+
Guidelines
All Nationalities
Starts At
Program Cost Includes
- Tuition & Fees
Payment Terms
- Scholarships
Accommodation Options
- Other
Qualifications & Experience
- English
Language Skills Required
- Bachelor’s degree
Accepted Education Levels
Application Procedures
- Written Application
- Phone/Video Interview
- Resume
- Online Application
Frequently Asked Questions
Do I need a marketing background to apply?
There are no prerequisite subjects. Students from all academic backgrounds are welcome.
Will I gain practical experience or just theory?
The entire program is built on project-based learning. You work on real business briefs, build campaigns, and develop strategies in teams — graduating with a portfolio of practical work.
What career paths does this program prepare me for?
Graduates pursue roles including Digital Marketing Manager, SEO/SEM Specialist, Content Marketing Manager, Social Media Manager, Data Analyst for Marketing, E-commerce Manager, and Digital Strategy Consultant.
Are there opportunities to work with companies during the program?
Yes. Course projects involve collaboration with real businesses. ESEI also hosts guest speakers from the digital marketing industry and organises company visits throughout the year.
Can I start my own business with this degree?
Yes. ESEI supports entrepreneurial ventures and Barcelona's startup ecosystem provides an ideal environment for launching a digital business.
Program Reviews
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Ready to Learn More?
ESEI's Master in Digital Marketing equips students with the knowledge and practical skills to lead digital transformation within any organization. The program covers SEO, SEM, social media strategy, content marketing, data analytics, performance marketing, and digital advertising — all taught through project-based learning with real business briefs. Students build a portfolio of work they can show employers immediately after graduation. The curriculum includes Impact Lab modules that develop practical skills, including AI tools, creativity, and technological proficiency, through hands-on workshops and seminars. Faculty are active digital marketing professionals who bring current industry insights into the classroom.
ESEI International Business School Barcelona
ESEI International Business School Barcelona
Ready to Learn More?
ESEI's Master in Digital Marketing equips students with the knowledge and practical skills to lead digital transformation within any organization. The program covers SEO, SEM, social media strategy, content marketing, data analytics, performance marketing, and digital advertising — all taught through project-based learning with real business briefs. Students build a portfolio of work they can show employers immediately after graduation. The curriculum includes Impact Lab modules that develop practical skills, including AI tools, creativity, and technological proficiency, through hands-on workshops and seminars. Faculty are active digital marketing professionals who bring current industry insights into the classroom.
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