Master in Digital Marketing
Program Overview
ESEI's Master in Digital Marketing equips students with the knowledge and practical skills to lead digital transformation within any organization. The program covers SEO, SEM, social media strategy, content marketing, data analytics, performance marketing, and digital advertising — all taught through project-based learning with real business briefs.
Students build a portfolio of work they can show employers immediately after graduation. The curriculum includes Impact Lab modules that develop practical skills, including AI tools, creativity, and technological proficiency, through hands-on workshops and seminars. Faculty are active digital marketing professionals who bring current industry insights into the classroom.
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Program Highlights
What's Included
Quick Details
- Masters
- Business
- Marketing, Advertising, & PR
Updated Aug 4, 2026
Program Details
Learn all the nitty gritty details you need to know
Locations
- Barcelona, Spain
Types & Subjects
- Degree Levels
- Masters
- Subjects & Courses
- Business
- Marketing, Advertising, & PR
Available Terms / Availability
- Years Offered
- Year Round
Eligible Nationalities
- All Nationalities
Education Levels & Language
- Language
- English
- Education
- Bachelor’s degree
Accommodation Options
- Other
Application Procedures
- Written Application
- Phone/Video Interview
- Resume
- Online Application
Age Requirement
21+
Starts At
Payment Terms
- Scholarships
Refund Policy
Other
View Refund Policy
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FAQs
Frequently Asked Questions
Get answers to all the most common questions about ESEI International Business School Barcelona.
Do I need a marketing background to apply?
There are no prerequisite subjects. Students from all academic backgrounds are welcome.
Will I gain practical experience or just theory?
The entire program is built on project-based learning. You work on real business briefs, build campaigns, and develop strategies in teams — graduating with a portfolio of practical work.
What career paths does this program prepare me for?
Graduates pursue roles including Digital Marketing Manager, SEO/SEM Specialist, Content Marketing Manager, Social Media Manager, Data Analyst for Marketing, E-commerce Manager, and Digital Strategy Consultant.
Are there opportunities to work with companies during the program?
Yes. Course projects involve collaboration with real businesses. ESEI also hosts guest speakers from the digital marketing industry and organises company visits throughout the year.
Can I start my own business with this degree?
Yes. ESEI supports entrepreneurial ventures and Barcelona's startup ecosystem provides an ideal environment for launching a digital business.
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