CIEE HS Summer Abroad: Fashion Marketing in Madrid

Fashion marketing is where creativity meets commerce, and as Spain’s hub for style and innovation, Madrid has established itself as a leader in the industry. With your fellow Global Navigators, develop a marketing plan for a brand of your own design and pitch it to a panel of experts.

Meet local entrepreneurs for a behind-the-scenes look at the business of fashion, from product development and marketing to retail and sustainability. Explore the rise of fast fashion and its global impact. Strut down Gran Via, Madrid’s main shopping street, lined with iconic retailers from Balenciaga to Zara, showcasing Spain’s influence on fashion.

In your free time, enjoy picnics with local teens in Retiro Park and admire the historic architecture of Plaza Mayor. Excursions to Segovia and Valencia will reveal regional influences in Spanish fashion, from historic textile traditions to coastal design. This adventure will deepen your understanding of marketing as you immerse yourself in Spanish culture and discover the fashion industry’s dynamic landscape.