Marketing and Global Markets

The Master’s Degree in Marketing and Global Markets is a two-year program offering two specialized tracks. The Marketing Globale track (in Italian) focuses on marketing strategies across consumer, retail, trade, and B2B sectors, complemented by courses in accounting, EU and communication law, statistics for marketing, and industrial economics. This track also offers a Double Degree with Universidad de Belgrano in Argentina. The Global Management track (in English) equips students with expertise in strategic management, international business, entrepreneurship, global accounting, and corporate finance, as well as advanced training in econometrics, business analytics, and data-driven decision making. Students may pursue a Double Degree with Antwerp Management School (Belgium). Graduates develop the skills needed for careers in market analysis, strategy, marketing, sales, corporate communication, logistics, and innovation management. Admission requires a solid background in management, economics, and quantitative methods, as well as a minimum of B2 English proficiency.