Master in Fashion Trend Forecasting - IED Milan

The Master's in Fashion Trend Forecasting prepares students to interpret innovation drivers and transform them into strategic insights for the fashion industry. Based in Milan, the program combines research and practice through a project-based approach that reflects real industry dynamics.

Students analyze markets, study trend forecasting processes, and work with case studies and workshops to understand how trends emerge, evolve, and influence consumer behavior. The course integrates qualitative and quantitative research methods, linking fashion with society, art, lifestyle, and related creative fields.

Strong emphasis is placed on communication and visual storytelling. Students learn to translate complex research into clear, persuasive, and visually impactful presentations that support strategic business decisions.

The Final Project involves the creation of a professional trend book developed for a real partner company. Open to students with diverse backgrounds and a passion for innovation, the program prepares graduates for careers in trend forecasting, cool hunting, trend analysis, research development, consultancy, and future-focused roles within the fashion system.