Brand Design for Hospitality in Barcelona

The Master's Degree in Brand Design and Hospitality at IED Barcelona equips you with the strategic and creative tools to build authentic, high-impact brands in one of the world's most competitive sectors. Through a practical, multidisciplinary approach, you'll develop solid brand identities, design sensory experiences, and apply innovative methodologies that forge lasting connections between brands and their users.

The curriculum covers four core areas—Brand Strategy, Brand Expression, Brand Management, and Applied Methods—integrating branding, service design, and customer experience into a cohesive learning journey. You'll work on real client projects, attend industry workshops and company visits, and develop skills in design thinking, trend research, and sustainability. Graduates are prepared to work across branding agencies, design studios, strategy consultancies, and hospitality companies in roles such as Brand Manager, Creative Director, Brand Strategist, and Customer Experience Manager.