Bachelor of Arts in Fashion Marketing & Communication - Rome

The three-year Bachelor's course in Fashion Marketing and Communication at IED Roma prepares students to lead that shift. Grounded in strategy, creativity, and emerging technology, the program trains professionals to shape brand positioning, design integrated communication campaigns, and connect brands with consumers across every touchpoint of the fashion system. Students graduate with a Diploma Accademico di Primo Livello (BA, EQF Level 6) and 180 ECTS credits.

The curriculum blends theory with direct industry application — through workshops, company partnerships, real projects, and case studies. Students build skills in digital marketing, brand identity, retail strategy, market research, and trend analysis, while addressing the issues actively reshaping the industry: sustainability, inclusion, and digital innovation. Rome's position as a hub for fashion brands, showrooms, and professional networks adds a practical dimension few cities can offer. Guided by lecturers drawn from the industry, students leave with a working portfolio and the strategic foundation to enter the fashion world ready to anticipate trends, not just follow them.