CIEE HS Summer Abroad: Fashion Marketing in Europe

Start behind the scenes in Paris, delving into the origins of the fashion industry. Travel to Milan for a closer look at haute couture. Then, complete your journey in Madrid, exploring fast fashion and its impact on daily life. For your final project, develop your marketing plan for a product or brand alongside other Global Navigators and pitch it to a panel of experts!

This fast-paced program offers you access to local designers and fashion entrepreneurs working in one of the most creative and profitable industries on the planet. Learn how companies identify their customers, use storytelling to promote their products, and gather data to make business decisions. Investigate emerging sustainable fashion trends and second-hand store merchandising.

While immersing yourself in these stylish...