Fall Semester Fashion Marketing - IED Florence

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Given the evolution of recent years, globalization, new lifestyles, technological innovation, changes in consumer and purchasing behavior, new and changing fashions, and competitiveness, navigating the complex world of fashion requires a combination of elements, such as careful strategy and a precise sales plan, to be able to determine the success of a brand. Thus, the four-month Fall Semester of Fashion Marketing helps you understand and deepen the various phases of the fashion system’s strategic marketing process. It examines relevant themes in a schematic and pragmatic way, providing the cognitive and operational tools to support brands by formulating targeted, effective policies and tactics. Its education path alternates theoretical lessons with workshops and meetings with representa...

Program Highlights

Enjoy a complete study abroad experience that combines theoretical lessons, field trips, and workshops.

Take IED Fashion courses that are a complete, exhaustive response to the increasingly diversified, specialized training requirements of the global fashion industry.

Benefit from our school’s relationship with entrepreneurs and professionals across relevant sectors—fashion design, jewelry design, marketing and communication, and more.

Develop into a creative professional who can manage the entire fashion manufacturing process, from strategy to marketing and brand communication.

Apply your knowledge and skills while working side by side with experts in the fashion design industry.