Fall Semester Fashion Marketing - IED Florence

Given the evolution of recent years, globalization, new lifestyles, technological innovation, changes in consumer and purchasing behavior, new and changing fashions, and competitiveness, navigating the complex world of fashion requires a combination of elements, such as careful strategy and a precise sales plan, to be able to determine the success of a brand.

Thus, the four-month Fall Semester of Fashion Marketing helps you understand and deepen the various phases of the fashion system’s strategic marketing process. It examines relevant themes in a schematic and pragmatic way, providing the cognitive and operational tools to support brands by formulating targeted, effective policies and tactics.

Its education path alternates theoretical lessons with workshops and meetings with representatives of leading companies and international designers. Topics such as branding and fashion marketing will be thoroughly covered in the classroom and during project work and presentations.

Taught in English and starting each September, this course is for students in their second year of university studies in communication, marketing, or fashion styling, as well as for professionals.