Fall Semester Fashion Marketing - IED Florence
Program Overview
Given the evolution of recent years, globalization, new lifestyles, technological innovation, changes in consumer and purchasing behavior, new and changing fashions, and competitiveness, navigating the complex world of fashion requires a combination of elements, such as careful strategy and a precise sales plan, to be able to determine the success of a brand.
Thus, the four-month Fall Semester of...
Given the evolution of recent years, globalization, new lifestyles, technological innovation, changes in consumer and purchasing behavior, new and changing fashions, and competitiveness, navigating the complex world of fashion requires a combination of elements, such as careful strategy and a precise sales plan, to be able to determine the success of a brand.
Thus, the four-month Fall Semester of Fashion Marketing helps you understand and deepen the various phases of the fashion system’s strategic marketing process. It examines relevant themes in a schematic and pragmatic way, providing the cognitive and operational tools to support brands by formulating targeted, effective policies and tactics.
Its education path alternates theoretical lessons with workshops and meetings with representa...
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Program Highlights
What's Included
Quick Details
- Fall
- Communications
- Fashion Design & Merchandising
- Marketing, Advertising, & PR
- Social Sciences
Updated Mar 30, 2026
Program Details
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Locations
- Florence, Italy
Types & Subjects
- Subjects & Courses
- Communications
- Fashion Design & Merchandising
- Marketing, Advertising, & PR
- Social Sciences
Available Terms / Availability
- Years Offered
- 2026, 2027, 2028
- Terms Available
- Fall
Eligible Nationalities
- All Nationalities
- This Program is also open to Solo
Education Levels & Language
- Language
- English
- Education
- University Sophomore (2nd Year)
- University Junior (3rd Year)
- University Senior (4th Year)
Accommodation Options
- Independent living
Application Procedures
- Written Application
- Online Application
- Other
Age Requirement
18+
Starts At
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