Master's Program in Fashion Creative Direction - IED Barcelo

by: IED - Istituto Europeo di Design

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Now that branding means so much more than just a logo, the role of creative directors is gaining ground. These professionals take care of steering a brand through the conceptual universe guided by its values, messages, and personality. And just as branding encompasses everything a product cannot convey on its own, the concept of “fashion” covers more than just clothing. A brand’s history, values, and creativity create a powerful identity that can appeal to emotions and create a sense of belonging. The Master's Program in Fashion Creative Direction draws on the intangible side of a product that is crucial for it to succeed: the emotional value of fashion brands. This involves exploring all the creative tools available to produce innovative solutions that define a fashion brand, make it des...

Program Highlights

Enhance your profile through specialized training combined with transversal knowledge and managerial skills, as well as extra value through real projects carried out with partner companies.

Become a professional who can critically read social and cultural phenomena, consciously build ideas, develop avant-garde projects, and emphasize multidisciplinarity and creativity.

Take courses that integrate innovation processes, a human-centered mindset, and business strategies to answer the needs of contemporary companies.

Learn to incorporate innovation into the strategic management of organizations, using two key methodologies: role-play and cooperative learning.

Learn through a dynamic methodology that includes analysis lab, exchanging information, and discussing cases.