Fashion Marketing in - Firenze- Firenze Undergraduate

The three-year Undergraduate Programme in Fashion Marketing at IED Firenze immerses you in the heart of the fashion industry, one of today’s most creative and challenging sectors. The program shows how innovative marketing and communication strategies can turn a product into a success, preparing professionals with creativity, strategic vision, and cross-sector knowledge.

You’ll gain hands-on experience in market research, data analysis, brand identity, distribution, media, and PR, while exploring trends, ethics, and sustainability shaping the industry. Working on real projects with partner companies, you’ll design integrated marketing plans, advertising campaigns, and digital strategies, using industry-standard tools and software provided by IED.

The program emphasizes project design, product development, and cross-sector thinking, bridging the gap between education and the fashion workplace. Graduates are equipped to pursue careers as Brand & Communication Specialists, Product Managers, Merchandising Specialists, Fashion Buyers, Retail & Store Specialists, or Digital Coordinators, combining creativity and business acumen to thrive in the global fashion market.