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Fashion Marketing and Communication - Academic Year

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by IED - Istituto Europeo di Design

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$300-600Program Costs
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1966Year established

Program Overview

Fashion is closely linked to communication and marketing as they allow brands to communicate their products, identity and strategy. For this reason, it is very important to be able to design advertising campaigns as well as to identify and organize promotional activities, through the most appropriate communication channels, in order to convey the characteristics of a brand and advertise its produc...

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Program Highlights

Take an in-depth look at positioning and target-audience theories and analyze specific case studies of some of the marketing.
Explore communication strategies adopted by the most renowned brands, with lessons running from Monday to Friday, full-time.
Develop an analytical and critical thinking, the ability to work independently and as part of a team, the use of effective communication and the ability to give and receive constructive feedback.
Deepen the marketing strategies that brands often employ, and comprehend how these can be measured in terms of productivity, through product positioning, perceptual maps and consumer portraits.
Customize your academic year with options like the Fall Semester in Fashion Marketing and your choice of one of the two exciting Spring Semesters: Fashion Communication or Fashion Styling.

What's Included

Tuition & Fees
Academic Credit

Program Details

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Locations

  • Florence, Italy

Types & Subjects

  • Subjects & Courses
  • Fashion Design & Merchandising

Available Terms / Availability

  • Years Offered
  • Year Round
  • Terms Available
  • Throughout the Year

Eligible Nationalities

  • All Nationalities
  • This Program is also open to Solo

Education Levels & Language

  • Language
  • English
  • Education
  • High school graduate, diploma or the equivalent (for example: GED)

Accommodation Options

  • Other

Application Procedures

  • Phone/Video Interview
  • In-Person Interview Required

Age Requirement

18-30

Starts At

$300-600

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