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- Fashion Marketing and Communication - Academic Year
Fashion Marketing and Communication - Academic Year
Fashion is closely linked to communication and marketing as they allow brands to communicate their products, identity and strategy. For this reason, it is very important to be able to design advertising campaigns as well as to identify and organize promotional activities, through the most appropriate communication channels, in order to convey the characteristics of a brand and advertise its produc...
Fashion is closely linked to communication and marketing as they allow brands to communicate their products, identity and strategy. For this reason, it is very important to be able to design advertising campaigns as well as to identify and organize promotional activities, through the most appropriate communication channels, in order to convey the characteristics of a brand and advertise its products. Based on your choice, during the Spring Semester you will concentrate on a new product launch, re-launch, and brand re-positioning, or you will acquire preparation in the planning and communication of events for fashion, starting from the study of significant case histories, as well as learn the most effective methods to manage a project, a customer or an event with digital tools to increase ...
Program Highlights
Take an in-depth look at positioning and target-audience theories and analyze specific case studies of some of the marketing.
Explore communication strategies adopted by the most renowned brands, with lessons running from Monday to Friday, full-time.
Develop an analytical and critical thinking, the ability to work independently and as part of a team, the use of effective communication and the ability to give and receive constructive feedback.
Deepen the marketing strategies that brands often employ, and comprehend how these can be measured in terms of productivity, through product positioning, perceptual maps and consumer portraits.
Customize your academic year with options like the Fall Semester in Fashion Marketing and your choice of one of the two exciting Spring Semesters: Fashion Communication or Fashion Styling.
Quick Details
- Florence, Italy
- Throughout the Year
- Fashion Design & Merchandising
- All Nationalities
Program Details
Learn all the nitty gritty details you need to know
Locations
- Florence, Italy
Types and Subjects
- Subjects & Courses
- Fashion Design & Merchandising
Availability
Years Offered: Year Round
- Throughout the Year
Age Requirement
Age Requirement Varies
Guidelines
All Nationalities
This Program is also open to Solo
Cost per week
Program Cost Includes
- Tuition & Fees
- Academic Credit
Accommodation Options
- Other
Qualifications & Experience
- English
Language Skills Required
- High school graduate, diploma or the equivalent (for example: GED)
Accepted Education Levels
Application Procedures
- Phone/Video Interview
- In-Person Interview Required
Program Reviews
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Ready to Learn More?
Fashion is closely linked to communication and marketing as they allow brands to communicate their products, identity and strategy. For this reason, it is very important to be able to design advertising campaigns as well as to identify and organize promotional activities, through the most appropriate communication channels, in order to convey the characteristics of a brand and advertise its products. Based on your choice, during the Spring Semester you will concentrate on a new product launch, re-launch, and brand re-positioning, or you will acquire preparation in the planning and communication of events for fashion, starting from the study of significant case histories, as well as learn the most effective methods to manage a project, a customer or an event with digital tools to increase ...
IED - Istituto Europeo di Design
IED - Istituto Europeo di Design
Ready to Learn More?
Fashion is closely linked to communication and marketing as they allow brands to communicate their products, identity and strategy. For this reason, it is very important to be able to design advertising campaigns as well as to identify and organize promotional activities, through the most appropriate communication channels, in order to convey the characteristics of a brand and advertise its products. Based on your choice, during the Spring Semester you will concentrate on a new product launch, re-launch, and brand re-positioning, or you will acquire preparation in the planning and communication of events for fashion, starting from the study of significant case histories, as well as learn the most effective methods to manage a project, a customer or an event with digital tools to increase ...
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