CIEE HS Summer Abroad: Sports Marketing in London

Thinking of a career in the sports industry? Come to the home of some of the world's biggest clubs to learn the ins and outs!

Home to Wimbledon and the English Premier League, there’s no better place to delve into the business side of sports than London. Through interactive classes, discover how sports organizations are structured, how they manage budgets, and how they connect with fans. Team up with other Global Navigators to propose a sponsorship business plan for a local sporting event or club.

Get expert insights during behind-the-scenes tours of legendary venues, like Wembley & Stamford Bridge. Analyze contemporary sports marketing strategies and the ways long-running sports organizations tackle challenges. Consider the ethical and social implications of the sports industry, too.

When not on the field, hop on a double-decker bus and tour the city’s world-famous landmarks, like the Tower of London, Big Ben, and Westminster Abbey. London will open your eyes to the British sports industry and kick-start your future sports industry career!