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- CIEE HS Summer Abroad: Sports Marketing in London
CIEE HS Summer Abroad: Sports Marketing in London
Thinking of a career in the sports industry? Come to the home of some of the world's biggest clubs to learn the ins and outs! Home to Wimbledon and the English Premier League, there’s no better place to delve into the business side of sports than London. Through interactive classes, discover how sports organizations are structured, how they manage budgets, and how they connect with fans. Team up with other Global Navigators to propose a sponsorship business plan for a local sporting event or club. Get expert insights during behind-the-scenes tours of legendary venues, like Wembley & Stamford Bridge. Analyze contemporary sports marketing strategies and the ways long-running sports organizations tackle challenges. Consider the ethical and social implications of the sports industry, too. When not on the field, hop on a double-decker bus and tour the city’s world-famous landmarks, like the Tower of London, Big Ben, and Westminster Abbey. London will open your eyes to the British sports industry and kick-start your future sports industry career!
Thinking of a career in the sports industry? Come to the home of some of the world's biggest clubs to learn the ins and outs! Home to Wimbledon and the English Premier League, there’s no better place to delve into the business side of sports than London. Through interactive classes, discover how sports organizations are structured, how they manage budgets, and how they connect with fans. Team up with other Global Navigators to propose a sponsorship business plan for a local sporting event or club. Get expert insights during behind-the-scenes tours of legendary venues, like Wembley & Stamford Bridge. Analyze contemporary sports marketing strategies and the ways long-running sports organizations tackle challenges. Consider the ethical and social implications of the sports industry, too. When not on the field, hop on a double-decker bus and tour the city’s world-famous landmarks, like the Tower of London, Big Ben, and Westminster Abbey. London will open your eyes to the British sports industry and kick-start your future sports industry career!
Program Highlights
Hop on a saddle during a polo taster session and get a taste for one of the world’s oldest team sports, known as the "Sport of Kings.” Play in your first chukka (interval).
See iconic images from game-winning moments, listen to classic sports commentary recordings, and trace the history of footballing over the last century at the National Football Museum.
Experience the thrill and passion of London sports fans cheering for the home team at a live sporting event.
Visit the legendary cricket venue Lord’s Cricket Ground, the home to one of world’s oldest sporting museums.
Explore street art in London’s East End alongside a local expert to learn more about its socio-political context and evolution. Spot your favorite sports mural!
Media Gallery
Quick Details
- London, England
- 2-4 Weeks
- Summer
- Experiential Learning
- American
Awards
Program Details
Learn all the nitty gritty details you need to know
Locations
- London, England
Types and Subjects
- Focus Areas
- Experiential Learning
Availability
Years Offered: 2026
- 2-4 Weeks
- Summer
Age Requirement
14-17
Guidelines
- American
Starts At
Program Cost Includes
- Tuition & Fees
- Accommodation / Housing for Program Duration
- All Program Activity Costs
- Wifi Costs
- Some Meals / Partial Meal Plan
- In-Country Transportation To & From Project
- On-Site / In-Country Staff Support
- Pre-Departure Orientation
- Cultural Training / Program / Orientation
- Emergency Support
Accommodation Options
- Group living
- Other
Qualifications & Experience
- English
Language Skills Required
- High School Freshman (1st Year)
- High School Sophomore (2nd Year)
- High School Junior (3rd Year)
- High School Senior (4th Year)
- High School 5th Year or More
Accepted Education Levels
Application Procedures
- Online Application
Program Reviews
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Ready to Learn More?
Thinking of a career in the sports industry? Come to the home of some of the world's biggest clubs to learn the ins and outs! Home to Wimbledon and the English Premier League, there’s no better place to delve into the business side of sports than London. Through interactive classes, discover how sports organizations are structured, how they manage budgets, and how they connect with fans. Team up with other Global Navigators to propose a sponsorship business plan for a local sporting event or club. Get expert insights during behind-the-scenes tours of legendary venues, like Wembley & Stamford Bridge. Analyze contemporary sports marketing strategies and the ways long-running sports organizations tackle challenges. Consider the ethical and social implications of the sports industry, too. ...
CIEE High School Abroad
CIEE High School Abroad
Ready to Learn More?
Thinking of a career in the sports industry? Come to the home of some of the world's biggest clubs to learn the ins and outs! Home to Wimbledon and the English Premier League, there’s no better place to delve into the business side of sports than London. Through interactive classes, discover how sports organizations are structured, how they manage budgets, and how they connect with fans. Team up with other Global Navigators to propose a sponsorship business plan for a local sporting event or club. Get expert insights during behind-the-scenes tours of legendary venues, like Wembley & Stamford Bridge. Analyze contemporary sports marketing strategies and the ways long-running sports organizations tackle challenges. Consider the ethical and social implications of the sports industry, too. ...
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