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CIEE High School Summer Abroad: Sports Marketing in London
Home to Wimbledon and the English Premier League, there’s no better place to delve into the business side of sports than London Town. Through interactive classes, explore sponsorships, branding, fan engagement, and digital media spend. Team up with other Global Navigators to propose a marketing campaign for a fictitious local sporting event or club. Then, present it to industry professionals. ...
Home to Wimbledon and the English Premier League, there’s no better place to delve into the business side of sports than London Town. Through interactive classes, explore sponsorships, branding, fan engagement, and digital media spend. Team up with other Global Navigators to propose a marketing campaign for a fictitious local sporting event or club. Then, present it to industry professionals. Get expert insights during behind-the-scenes tours of legendary venues, like Wembley and London Stadium. Analyze contemporary sports marketing strategies and the ways long-running sports organizations, like Oxford University Polo Club, tackle challenges. Consider the ethical and social implications of sports marketing, too. When not on the field, hop on a double-decker bus and tour the city’s ...
Program Highlights
Hop on a saddle during a polo taster session and get a taste for one of the world’s oldest team sports, known as the "Sport of Kings.” Play in your first chukka (interval).
See iconic images from game-winning moments, listen to classic sports commentary recordings, and trace the history of footballing over the last century at the National Football Museum.
Experience the thrill and passion of London sports fans cheering for the home team at a live sporting event.
Visit the legendary cricket venue Lord’s Cricket Ground, the home to one of world’s oldest sporting museums.
Explore street art in London’s East End alongside a local expert to learn more about its socio-political context and evolution. Spot your favorite sports mural!
Media Gallery
Quick Details
- London, England
- 2-4 Weeks
- Experiential Learning
- American
Awards
Program Details
Learn all the nitty gritty details you need to know
Locations
- London, England
Types and Subjects
- Focus Areas
- Experiential Learning
Availability
Years Offered: 2025
- 2-4 Weeks
Age Requirement
14-17
Guidelines
- American
This Program is also open to Solo, Group
Cost per week
Program Cost Includes
- Tuition & Fees
- Accommodation / Housing for Program Duration
- All Program Activity Costs
- Wifi Costs
Accommodation Options
- Group living
- Guest House
- Other
Qualifications & Experience
- English
Language Skills Required
- High School Freshman (1st Year)
- High School Sophomore (2nd Year)
Accepted Education Levels
Application Procedures
- Online Application
- Other
Program Reviews
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Ready to Learn More?
Home to Wimbledon and the English Premier League, there’s no better place to delve into the business side of sports than London Town. Through interactive classes, explore sponsorships, branding, fan engagement, and digital media spend. Team up with other Global Navigators to propose a marketing campaign for a fictitious local sporting event or club. Then, present it to industry professionals. Get expert insights during behind-the-scenes tours of legendary venues, like Wembley and London Stadium. Analyze contemporary sports marketing strategies and the ways long-running sports organizations, like Oxford University Polo Club, tackle challenges. Consider the ethical and social implications of sports marketing, too. When not on the field, hop on a double-decker bus and tour the city’s ...
CIEE High School Abroad
CIEE High School Abroad
Ready to Learn More?
Home to Wimbledon and the English Premier League, there’s no better place to delve into the business side of sports than London Town. Through interactive classes, explore sponsorships, branding, fan engagement, and digital media spend. Team up with other Global Navigators to propose a marketing campaign for a fictitious local sporting event or club. Then, present it to industry professionals. Get expert insights during behind-the-scenes tours of legendary venues, like Wembley and London Stadium. Analyze contemporary sports marketing strategies and the ways long-running sports organizations, like Oxford University Polo Club, tackle challenges. Consider the ethical and social implications of sports marketing, too. When not on the field, hop on a double-decker bus and tour the city’s ...
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