CIEE HS Summer Abroad: Sports Marketing in London

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Thinking of a career in the sports industry? Come to the home of some of the world's biggest clubs to learn the ins and outs! Home to Wimbledon and the English Premier League, there’s no better place to delve into the business side of sports than London. Through interactive classes, discover how sports organizations are structured, how they manage budgets, and how they connect with fans. Team up with other Global Navigators to propose a sponsorship business plan for a local sporting event or club. Get expert insights during behind-the-scenes tours of legendary venues, like Wembley & Stamford Bridge. Analyze contemporary sports marketing strategies and the ways long-running sports organizations tackle challenges. Consider the ethical and social implications of the sports industry, too. ...

Program Highlights

Hop on a saddle during a polo taster session and get a taste for one of the world’s oldest team sports, known as the "Sport of Kings.” Play in your first chukka (interval).

See iconic images from game-winning moments, listen to classic sports commentary recordings, and trace the history of footballing over the last century at the National Football Museum.

Experience the thrill and passion of London sports fans cheering for the home team at a live sporting event.

Visit the legendary cricket venue Lord’s Cricket Ground, the home to one of world’s oldest sporting museums.

Explore street art in London’s East End alongside a local expert to learn more about its socio-political context and evolution. Spot your favorite sports mural!