Marketing, Advertising, & PR Degree Programs

I wasn't sure about leaving Finland for a full degree in China, but GAC made the application process smooth. They helped me choose the right university, prepared my documents, and guided me through the visa process. Now I'm studying International Business at a top university in Beijing. Tuition is affordable, the campus is modern, and my classmates are from all over the world. The support didn't stop after enrollment – GAC checked in to make sure I settled in well. If you're considering a degree in China, go through GAC. They make it easy.

Having entered the art world with an undergraduate degree in economics and no background in art, MA Contemporary Art program provided me with an understanding of the fundamentals of art business. From understanding how social and political factors inform artists and art movements, to developing the skills necessary to engage with art in its variety of mediums, my studies have allowed me to speak intelligently about art, and most importantly, to learn how to respect what artists are trying to convey. This experience has taught me to look at art through a more informed lens.

I completed the MA in Contemporary Art in London. My time at Sotheby’s gave me both an entry point into and an understanding of the global art world. During my Master’s studies, I not only gained an incredible amount of academic knowledge, but was also introduced to the London art world and began building my career. In my work, I look at artworks all the time, and having the ability to critically assess and understand them is very important. The skill of visual analysis, as well as developing an eye, was a major focus during my studies, and I am glad that the tutors paid so much attention to it. We were constantly looking at different works and were expected to discuss them. We were also encouraged to go to exhibitions. You learn this skill as a student and then continue to refine it during your professional life.

I applied to Sotheby’s Institute of Art to learn more about the commercial art market and the business of art. I received a Master in Arts in Art Business at Sotheby’s Institute, and my courses included Art Law, International Art Markets, and Art Advisory and Collection Building. I also developed a Curatorial Thesis focused on Black Speculative Art theory, Afrosurrealism, and Afrofuturism. The MA Art Business program gave me a greater understanding of the different forces at play in the art market and how they work together for an artist and their career. It also made me more knowledgeable about the different art-related career opportunities available. Hearing from industry guest speakers, from Amy Cappellazzo to Jerry Saltz, exposed me and my fellow students to the different impacts professionals can make in the industry. It was empowering to be surrounded by professionals with various career experiences through our faculty, like Judith Prowda and Claude Grunitzky. We had a unique experience learning about art not only from a cultural and historical perspective, but also from a legal, financial, and market perspective.

I had been wanting to study art history at Sotheby’s Institute for a long time and had always been drawn to the Institute’s MA Contemporary Art. I eventually started with a short course, which gave me a solid base and the chance to delve into a subject I’d always been passionate about. I instantly loved the Institute’s teaching approach—placing students in front of artworks, encouraging dialogue, and connecting theory with real experience. After my initial course. I truly believe I could not have received a better education. I constantly recommend the program to others! The MA not only provided me with in-depth knowledge of contemporary art, but it also strengthened my critical thinking, offered a clear structure of how the art world functions, and introduced me to the wide range of professional paths within it.

I did the MA Art Business at the London campus because of its course reputation, faculty, and the depth and breadth of the program. I was looking for a course that would give me a broad but thorough introduction to the commercial art world. The MA Art Business program at Sotheby’s Institute inspired me to explore contemporary art, dream big, and nurture my confidence in international cross-cultural networking, which gave me the encouragement to find my path in the art business world. I would recommend this program to those with an interest in working in the commercial art world and collaborating with art industry players or to those who have an interest in collecting art.

My time at Sotheby’s Institute was deeply enriching, and a big part of that was thanks to the incredible professors. Their expertise, support, and ability to connect theory with real-world examples made the learning experience truly engaging and inspiring. I loved how the MA Luxury Business program covered a wide range of luxury sectors—from hospitality and jewelry to fashion and art—and explored the evolving definition of luxury across cultures and time periods. Being in London really enhanced the experience, as the city itself is a global hub for art, fashion, and luxury. I especially appreciated the immersive learning. We had the opportunity to visit incredible places like the Victoria and Albert Museum (V&A) in London, Rathfinny Wine Estate in Sussex, Van Cleef & Arpels School in Paris, and Mandarin Oriental in Milan. These experiences offered invaluable insight into how luxury is created, curated, and communicated in different contexts. In addition to the site visits, we were also joined by a range of guest speakers from across the luxury sectors, including areas like jewelry and hospitality, who shared valuable insights into their careers, challenges, and lessons learned—adding a real-world dimension that made the learning feel even more relevant and inspiring. I also really enjoyed taking electives from other programs—my course on art forgery, for example, was especially eye-opening and gave me a new lens through which to view authenticity in the luxury space.

Strolling through Rome, between history and gelato, sunsets by the Tiber, and beauty in the chaos is an unforgettable experience filled with art, food, and everyday warm experiences with Italians. I enjoyed it a lot

I had a fun rime here! I would totally do it again! Best thing i have ever done , it allows you to experience rome 360 degrees while also traveling. I would do it every year of my undergraduate and nothing else.

I loved it, I learned how to be independent, a new language, made new friends and basically just got to know myself at a deeper level. I found myself through the program and learned so much. My professors were great and I would 100% recommend.

I’ve met some cool people and I’ve had some lovely experiences. Would recommend to anyone and everyone. Would 100% do it again. My favorite class was definitely introduction to video production. So. Much. Fun.

Had a great experience now on my last semester of university here in Rome and hoping to graduate in spring 2025 made great new friends and really learned a lot from all the different courses and great professor

John Cabot University offers a unique academic experience in the heart of Rome, combining American-style education with an international environment. Professors are highly approachable, and the small class sizes foster personalized learning. The campus is modern and well-equipped, while its location provides cultural immersion and networking opportunities in a global city. The diverse student body creates a rich exchange of ideas, but administrative processes can sometimes feel slow. Overall, it’s a great choice for those seeking a global perspective in their education while living in one of the world’s most historic cities.

Studying abroad in Rome has been life-changing. Exploring ancient ruins, strolling through vibrant piazzas, savoring authentic cuisine, and immersing in Italian culture have made every moment unforgettable.

Studying abroad is one of the best decisions you can make. You make new friends learn new stuff and culture. Studying in the new environment is better than beong surrounded by close minded people in you own country

My university in Italy is exceptional for numerous reasons. Situated in a country celebrated for its cultural heritage and academic tradition, it offers an unmatched educational experience. The faculty, consisting of world-renowned scholars, provides students with cutting-edge knowledge and invaluable mentorship. The university's curriculum is both rigorous and adaptable, allowing students to customize their studies to fit their interests and career aspirations.

great experience with professor and classmates. they were all kind and i had the time of my life. would definitely recommend to family and friends. don’t have anything to complain about. perfect perfect.

ho, my name is corrado and i want the merchandise for my friend because i’m graduating (i hope so). I’m graduating in economics and finance and i also have a minor in business administration. See you in the graduation day!

I am really liking my experience at JCU because the international environment can open your mind and broaden your life experiences, plus the relationship with professors and staff members is really good and they’re usually really available to help you solve any problems you might have.

Living and studying in Rome has been the best experience of my life. I have met so many incredible people and am learning so much by living with individuals from all over the world and with completely different cultures than mine.