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Whitehouse Institute of Design

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Bachelor of Design, Specialising in Styling and Creative Direction

Australia
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Location
Australia: Melbourne, Sydney

  • Description

    Whitehouse Institute of Design, Australia offers a Bachelor of Design at both the Sydney and Melbourne campuses. It includes integrated core and specialist units, focusing on Fashion Design, Interior Design or Styling and Creative Direction as areas for specialisation.

    The three (3) year degree is underpinned by a learning culture which insights innovation and creativity, built on academic imperatives as the foundations for life long learning, and a love of design. Integration of design knowledge and design practice is an imperative of the course.

    The degree provides a sound general education and fosters personal growth and the establishment of an individual design identity. The course offers a student a nurturing and progressive learning experience through four strands of study: Design Context, Design Communications, Design Methods and Design Synthesis.

    Whitehouse Institutes commitment to student welfare can be seen through student learning support materials and mentoring programs, and in the learning environments which invite experimentation and creative practice.

    NSW
    Higher Education Provider No: NSW5082
    CRICOS Course Code: 061438J
    CRICOS Provider No: 02863C

    VIC
    Higher Education Provider No: 02963K
    CRICOS Course Code: 063936G
    CRICOS Provider No: 02963K

    Core skills of The Whitehouse Institute: Bachelor of Design Graduate
    Bachelor of Design students will receive access to instruction and knowledge to help them embark on a career within the professional design industry. They will be able to independently plan, organise, conduct and successfully resolve complex design problems to a professional standard.

    Furthermore, students will be encouraged to practically apply both inquisitive and reflective thought to their profession, informed by their intellectual and emotional life. This approach works to develop reflective and creative practitioners who understand a clients needs. Students will also be equipped with the confidence to critique existing industry practices and provide innovative, cost effective and environmentally responsible solutions.

    Bachelor of Design graduates will gain an understanding of the underlying principles that underpin design disciplines including:

    historical, social and cultural contexts
    contemporary issues such as technological developments, social and community concerns
    knowledge of broader fields within the discipline
    concepts and theories of idea generation
    communication needs and requirements
    language and systems of design technology
    operation and purpose of the studio
    role and purpose of the design practice
    understanding of the business context underpinning design practice (budgets, contracts and client relations)
    marketing and entrepreneurship

    Bachelor of Design graduates will gain advanced skills, attitudes and values including:

    ability to work independently and in teams
    academic knowledge and skills in research, academic writing, critical analysis, forming logical arguments and sound opinions
    skills in independent learning and planning for life-long learning
    communication, planning, teamwork, and managing work and self
    professional and intellectual attitude and approach to work and study
    honest, ethical and environmentally sustainable professional practice
    independence and creativity
    Core Bachelor of Design subjects are:

    COR 101 Design in Historical Context I provides the knowledge, skills and attitudes required to build a critical awareness of design history focusing on philosophies, styles and movements that impact on contemporary practice.
    COR 102 Visual Design Communications I provides an introduction to communication systems employed by designers, focusing on illustrative techniques and use of a range of media.
    COR 103 Design Methods and Processes introduces students to aesthetics and function as foundation principles in the development of an understanding and appreciation of design process and practice.
    COR 105 Design in Historical Context II provides the knowledge, skills and attitudes required to develop an understanding of the theoretical frameworks within design, focusing on the emergence of the individual designer and identifiable design philosophies, styles and movements.
    COR 106 Visual Design Communications II focuses on the development of expression and accuracy in visual communication used by designers in the developmental stage of the design process.
    COR 107 Design Ideas and Concepts builds on introductory learning and develops students capacity for developing original and innovative ideas.
    COR 201 Design in Contemporary Contexts provides the knowledge, skills and attitudes required to utilise the contextual and theoretical frameworks necessary to develop a critical awareness of societal and technological developments in recent design history.
    COR 205 Design in Business Contexts introduces students to the commercial and management frameworks within which design operates, and focuses on developing a fundamental understanding of business principles, labor markets and economics.
    COR 301 Design in Marketing Contexts introduces students to the principles and theories of contemporary marketing as they relate to design and designers.
    COR 302 Advanced Illustration provides the knowledge, skills and attitudes required to communicate fully rendered professional illustrations for a variety of purposes.
    COR 305 Design in Professional Contexts provides the knowledge, skills and attitudes required to identify and research basic professional practice issues relevant to working as a designer or a design related professional within the creative industry.
    COR 306 Professional Communication provides the skills needed to communicate in a professional manner and market ideas with the aim of establishing a personal profile.

    The following documents are required to be submitted with the Application for Admission:

    * Certified copy of English Proficiency Test Result
    * Certified copies of academic records (translated to English)
    * Evidence of financial support
    * Certified copy of Passport
    * Assessment Portfolio Task

    In addition to the above Whitehouse Institute entry requirements, we recommend you view the Department of Immigration (DIMIA) website or contact your nearest Australian consulate for information on applying for a student visa. To be granted a student visa, you must satisfy the general requirements that are applicable to all student visa applicants as well as provide evidence that satisfies the assessment factors applicable to you.

    Application Processing: 2/3 days

    English Entry Requirements:

    If English is not your first language, we need proof of your proficiency in English. The minimum requirements are: 5.5 IELTS
    Successful completion of Cambridge FCE
    Successful completion of BBES EAP/Bridging
    High school English grade good (Scandinavians)

    Overseas Student Health Care (OSHC):

    Migration regulations require student visa holders to have adequate arrangements in Australia for Health Insurance for the duration of their stay. OSHC is a special health insurance offered by Medibank Private. Prospective students are asked to pay the Whitehouse Institute of Design a premium as part of their enrolment. Exceptions are students from Norway and Sweden, who are not required to have OSHC as under arrangement with the Norwegian and Swedish governments. They are covered by the National Insurance Scheme in Norway and CSN International respectively, which is a world-wide cover for and deemed adequate for the purpose of a student visa.

    Agent Commission: 10% of tuition fee (Year 1)

    Scholarships: Not available to new students commencing program.

    Part scholarships (half term or half semester) may be awarded during the academic year, also the Young Italo-Australians Scholarship is awarded by a panel of independent judges on final year range/designs. The scholarship offered is one year study program for fashion and interior design students.

    How to apply:

    Prospective students must complete and submit an Application for Admission.
    1. When we receive your application, it is checked and registered.
    2. Applicants who apply in Australia must attend an interview.
    3. Your academic qualifications, portfolio and/or Entrance Exam and English proficiency is assessed.
    4. If these meet the entry levels for your choice of course, your application is sent to the Admission Board for approval.
    5. We will then write to confirm to you the outcome of your application.

    The Whitehouse Institute reserves the right to admit students into the appropriate course.

    Stage 1
    Whitehouse programs are 'hands on' from day one. At the start of the program, you will be introduced to the fundamental principles and practices of styling, design and design coordination. Learning throughout Stage 1 develops from a strong foundation through subjects such as Design Throughout History, Cultural History and Colour Theory and Applications. This is complemented by increasing emphasis on practical outcomes in subjects that provide Understanding of Style and Taste, and introduce Merchandising and Design, Copy Writing and Editing, Text Based Design and Total Concept Styling.

    Semester 1 Subjects :

    - Understanding Style and Taste
    - Merchandising and Design
    - Introductory Design
    - Introduction to Drawing for Design
    - Colour Theory and Applications
    - Design Throughout History
    - Industry Orientation

    Semester 2 Subjects :

    - Total Concept Styling
    - Text Based Design
    - Copy Writing and Editing
    - Design Layout and Prepress
    - Colour and Design
    - Drawing and Media
    - Design Computing Fundamentals
    - Professional Practice Fundamentals
    - Cultural History 1
    - Vocational Work Experience (optional)

    Stage 2
    In Stage 2 of the program, you will be expected to demonstrate increasing sophistication and technical competence in styling for a variety of live and staged events, festivals and performances. This requires both creative and logistical coordination of image and identity development, concept planning, presentation and commercial publicity applications across a wide range of media. The development of customised project management, marketing and business communication skills supports students while progressively developing digital design and computer visualisation competencies.

    The emphasis in the second stage is on professional practice in a variety of contexts - for example, working with others or freelancing. The general business skills you develop in these semesters will complement your professional design abilities in Creative Direction, Design Coordination and Trend Prediction. You willl also participate in two industry placements where you apply your learning in a practical workplace context and begin to establish your design industry network.

    At the successful completion of the program, you will step out to the workforce with an extensive design portfolio, quality skills and industry experience that demonstrate your creative and practical capabilities and professionalism to potential employers, locally and overseas.

    Semester 3 Subjects :

    - Styling and Identity
    - Publication Design
    - Market Research
    - Computer Based Presentation
    - Rendering Objects in Context
    - Computer Illustration 1
    - Applied Professional Practice
    - Business Communications
    - Cultural History 2
    - Industry Placement 1

    Semester 4 Subjects :

    - Design Coordination
    - Creative Direction: Still Imaging
    - Promotional Design
    - Trend Prediction
    - Computer Illustration 2
    - Project Management
    - Computer Project Management
    - Industry Placement 2

  • Highlights

    What is Styling and Creative Direction?
    Styling governs the look, feel, appeal or ambience of a visually orientated experience that is specifically designed for a target audience. Styling involves making choices and decisions about colour, texture, line, shape, lighting, mood, atmosphere, sound and environment and could apply to a particular magazine, a specially staged event, a specialist exhibition, show, expo or festival. It requires the creative and astute selection and on-time on-budget presentation of all aspects of the star attraction or feature event. Typically, stylists work in the public relations, publication, media, events or retail fields where they carry significant responsibility for achieving and maintaining high standard visual quality, consistency and presentation for displays, events, personalities, publications, photography, television or film.

    Stylists develop and implement total concept styling and creative direction decisions designed to present the topic, personality or event to best advantage within a very particular cultural frame of reference. Styling often involves working closely with other professionals and specialists in beauty, fashion, interiors, promotions, home wares, catering and hospitality, travel and tourism, entertainment, media, technology and logistics to name just a few.

    Students of styling and design coordination require creative confidence, good interpersonal and problem-solving skills to successfully achieve the desired creative vision. This course is unique to Whitehouse in providing students with an environment and opportunity to develop the creative scope, breadth of style-related knowledge and skills required to ply their expertise across a very wide range of industry contexts from print to performance and from retail to resorts.

    Fashion Parade
    The Whitehouse Institutes' annual open days and end of year fashion parade are always a success, where media and the public are able to see a selection of designs by our Stage 1, 2 and 3 fashion, interior and styling students. The annual Whitehouse Institute of Design end of year fashion parade shows design ranges from streetwear, evening wear to kids and menswear.

  • Minimum Education

    High School

  • Subject Areas

    • Design
  • Cost in US$:

    approx USD 17,316.24 p.a. or AUD 18,900 p.a.

  • Program Fees Include:

    Annual enrolment fee and annual tuition fee

  • This Program is open to

    Worldwide Participants.

  • Typical Living Arrangements

    • Independent living

  • Participants Travel

    Independently

  • Typically Participants Work

    Independently

  • Scholarships are Available

    The Academia Italiana arte moda design provides a number of competitive scholarships exclusively to the Whitehouse Institute of Design for graduating students in Fashion Design and Textiles and Interior Design. An industry panel awards part and full scholarships for design excellence, to enable recipients to undertake study in a prestigious one-year program in Italy. Italian scholarship graduates can pursue hotly sought after employment with overseas design companies, or return to Australia to ply their international knowledge and skills.

  • Application Process Involves

    • In-Person Interview when Feasible
    • Other
  • Typically The Application Process Time is

    48 hours

  • Year Founded

    1988