Description

International Media/Marketing Communications in Argentina is a hands-on, culture-based examination of media outlets and marketing communications in Argentina, primarily based in Buenos Aires. Lectures, site visits, and presentations will give students an international perspective on media print, broadcast and online, and marketing, communications, public relations, advertising, and promotion. Students will also visit significant cultural and historical sites in Buenos Aires and will travel west to Mendoza, considered Argentina's prettiest town, in wine country in the Andes.

The third largest market in Latin America (after Brazil and Mexico) and the eighth largest country in the world (one million square miles), Argentina presents extremely varied geography and a vibrant mix of cultures including various indigenous Americans and many European immigrants including Italians, Spaniards, and diaspora Jews. The bounty of its land and the history of immigration created an enviable local culture famous for fun-loving sophistication and good food. Argentines claim the best beef in the world. Parrillas (barbecues) dot the cityscape, the port supplies seafood, and Italian heritage often seasons the cuisine. The country has converted a local dance, the tango, into a major cultural export and an important business at home. Every Buenos Aires neighborhoods corner dance club features not only the tango but also salsa and cumbia. The home of Malbec, Argentina has staked its claim in the world wine market. The unstable but fascinating political culture fostered an active and competitive media scene. Argentina's early lead within Latin American theatre and film fueled a snappy and successful television industry. The local sports mania, club soccer, will be in season, with tickets at just 3 dollars. Horse culture, with gauchos and polo, pervades. No wonder millions flock to this affordable destination.

Highlights

Academic Program
Our 500 Topics in Journalism: International Media/Marketing Communications in Argentina (3 credit hours)
OR
LAS 302 Topics in Latin American Area Studies: International Media/Marketing Communications in Argentina

LAS 602 Topics in Latin American Studies: International Media/Marketing Communications in Argentina (3 credit hours).

This course begins with an overview of the history, politics, economy, business environment, and rich mix of cultures of Argentina. With this background well assess journalism and professional communications in two vastly different areas of the country. From Buenos Aires, considered the Paris of the Americas, to the western Andean wine country, students will shift cultures and expand their knowledge of media and marketing communications in a vibrant international setting.The excursion to Nicaragua includes tours of Granada and the capital city, Managua, as well as a boat tour of the islands of Lake Nicaragua and a visit to a local radio station.

Site visits to media and businesses include the newspaper Clarin, not only the largest daily in Argentina, but also the most read paper in Spanish-speaking Latin America; the co-owned Canal 13 broadcast station; ad agency JWT Argentina, whose clients include Ford, Nestlé, Cadbury and HSBC bank; the PR agency Ketchum Argentina, whose clients include Delta Airlines, Wyeth, Unilever and Cadbury. In Mendoza, students will visit IERAL, an economic institute covering Argentina and Latin America, and the Wines of Argentina, a research-intense export consortium. In Buenos Aires, cultural site visits will include the famous opera house, the Teatro Colon (1908); Museo Evita; and various highlights of the Plaza de Mayo, the historic center, with the presidential office called the Casa Rosada, the Cabildo, the Legislatura de la Ciudad, and the Metropolitan Cathedral. Media students will especially enjoy the beautiful French-designed Casa de la Cultura, formerly the home of La Prensa, which was appropriated by the Peron government in 1951.

A country of boom and bust economic cycles, the recent devaluation makes Argentina a Paris for recessionistas tourist draw. We'll get a close-up view of how professional communicators manage in a roller-coaster economy.

Students will have required reading assignments related to the topics of study. All students will research and conduct a case study of one of the following topics: media, marketing, advertising, public relations, tourism, or an export business. Following the program, students will submit projects (a written report or a presentation) on their chosen industry.

Degree Level

Bachelors Degree (Undergraduate)

Subject Areas

• Journalism / Broadcasting
• Media And Cultural Studies

Cost in US$:

TBD

Program Fees Include:

The fee includes accommodations, entrance fees, daily transportation, most meals, orientation, emergency medical evacuation and repatriation services, and administrative costs.

Tuition and Fees: Estimated tuition and fees for 3 credit hours (based on standard tuition rate): TBD. *

* Actual expenses for KU students will vary by the student's individual tuition compact. Non-KU students will pay the standard tuition rate listed above.

Additional costs: Airfare, passport, some meals, books, and personal expenses.

Note
All dates, costs, and program information are subject to change as necessary due to fluctuations in the exchange rate or other reasons.

Experience Required

no

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Other

Application Process Involves

• Letters of Reference
• Transcript
• Written Application

University of Kansas's Mission Statement

The university is dedicated to preparing its students for lives of learning and for the challenges educated citizens will encounter in an increasingly complex and diverse global community. Over 100 programs of international study and cooperative research are available for KU students and faculty at sites throughout the world. The university offers teaching and research that draw upon and contribute to the most advanced developments throughout the United States and the rest of the world. At the same time, KU's extensive international ties support economic development in Kansas.