Location
Austria: Wels
Term
Winter
Graduates of this unique course fulfill the requirements for innovators of international companies. As managers of technical innovations and products they play a decisive role in the conception and market positioning of new products and thus secure the long-term success of companies. They possess core competence in strategic R&D and innovation management. They develop sound marketing and design strategies to differentiate products from those of competitors which requires not only product quality but also quality of internal company processes. As certified Quality Managers and Value Analysts, graduates of this course ensure effective and efficient processes in the company.
Focus:
* International Technology and Innovation Management: Strategic Product Innovation, Future Technologies, Simultaneous/Reverse Engineering
* International B2B-Marketing: Technology Marketing, Key Account Management, Inter-Cultural Management
* Elective Modules: Industrial Engineering, Product Design Engineering
* Social and Languages Competence: International Management, English, Czech
Bachelors
No tuition fee.
Worldwide Participants.
Teaching and learning with pleasure doing research with curiosity. The organization is defined by the requirements of regional scientific and research needs. Four locations in Upper Austria's central area offer innovative and interdisciplinary academic degrees. The university is ambitiously striving to secure a leading position in central Europe with its selected fields of competence. The University of Applied Sciences Upper Austria is a recognized research partner for industry having already achieved nationwide status and is actively involved in co-operations on an international basis. A strong protective roof provides security.
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