Description

The Master programme "Global Sales and Marketing" (GSM) trains you to develop and manage the future sales, sales management and marketing activities for international companies. For such managers, it is a prerequisite to be aware of cross-cultural challenges created by the globalisation of the world economy.

Highlights

The fascinating concept of this interdisciplinary degree programme is based on the following core competences:

* Sales and Sales Management
You will be able to conceptualise, evaluate, push forward and control strategic sales decisions. You will understand the manifold layers of the subject "Sales" from the perspective of e.g. innovation, cross cultural management, purchase and will be able to develop logical alternatives for proactive action for yourself.

* B2B Marketing
You will be able to develop and push forward strategic marketing concepts for investment goods including background challenges of cross-cultural character. You will get a profound knowledge about the specifics of organisational buying behaviour and you will be able to make marketing-related decisions on the basis of profound analyses.

* Cross-cultural Sales and Management
You will get a profound introduction into cultural differences and similarities around the globe in order to enable you to react in a professional way when challenges of that kind have to be mastered. The compulsory semester abroad and field trips will give you further profound crosscultural insights.

* Practical skills
As a 'University of Applied Sciences' programme, we connect a complex structure of the scientific backgrounds needed with the immediate application in real industrial life, especially in the home market EU and in emerging markets.

* Management and leadership skills
A special module will give you the chance to develop good insights into management and leadership challenges of an international job profile.

Specialisation:

In semester 3, you have the choice between a B2B marketing major and a sales management major, giving you the chance to deepen your knowledge in one of the two main areas of this programme. The geographical focus of the programme is on the EU as 'home market' and the BRIC countries.

Minimum Education

Bachelors

Subject Areas

• Business
• Business Management
• Economics
• English
• Marketing, Ad., & Pr

Cost in US$:

No tuition fee.

This Program is open to

Worldwide Participants.

Application Process Involves

• Written Application
• In-Person Interview when Feasible
• Transcript

Post Services Include

• Alumni Network

FH Oberosterreich - University of Applied Sciences Upper Austria's Mission Statement

Teaching and learning with pleasure doing research with curiosity. The organization is defined by the requirements of regional scientific and research needs. Four locations in Upper Austria's central area offer innovative and interdisciplinary academic degrees. The university is ambitiously striving to secure a leading position in central Europe with its selected fields of competence. The University of Applied Sciences Upper Austria is a recognized research partner for industry having already achieved nationwide status and is actively involved in co-operations on an international basis. A strong protective roof provides security.