Description

Discover why so much of what we purchase is made in China. Through a marketing perspective, this seminar will help you appreciate the rapid transformation currently taking place in China. Students spend time in both China's historic capital city of Beijing and its economic nerve center Shanghai.

* Excursions
Excursions include trips to factories, a container shipping port, local markets, Chinese firms, the Great Wall, the Forbidden City, Tiananmen Square and much more. There is a multi-day field trip to Shanghai to visit places such as the Shanghai Museum, the Shanghai Urban Planning Exhibition Center and the Yuyuan Garden. Transportation to Shanghai is facilitated by China's extensive railroad network. Students have the exciting opportunity to take the overnight train to and from Beijing, relaxing comfortably in a sleeper car.

* Housing and Meals
Students live in shared apartments with other program participants. A welcome dinner and farewell luncheon are included in the program fee. Additional meals can be taken in the apartments or at local eateries.

* Support Services
The Learning Abroad Center will facilitate all on-campus arrangements, which include:

- Advising
- Pre-departure orientation
- Airline arrangements
- International insurance
- Financial aid arrangements
- Application and registration processing
- Room and board
- In-country staff for on-site support

Highlights

The course will consist of readings, lectures, field trips, and the opportunity to visit local markets, Chinese firms, the Great Wall, the Forbidden City, Tiananmen Square and much more.

* Discover why China is so critical to the global economy
* See how marketing research is transformed into new products
* Appreciate the rapid transformation taking place in China

Degree Level

Bachelors Degree (Undergraduate)

Subject Areas

• Education

Cost in US$:

Experience Required

no

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Dormitory