Description

This course takes a look at how competitive companies in different geographies tackle similar advertising problems, highlighting that similar problems often require different solutions best suited for the cultures in which the advertising appears.

This course will help students take a global view of advertising. It will help them understand how global issues need to be tackled based on local cultural realities. It will also help them develop strong strategic skills for critical comparison.

Degree Level

Bachelors Degree (Undergraduate)

Subject Areas

• Communications
• Marketing, Ad., & Pr

Cost in US$:

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Experience Required

no

This Program is open to

Worldwide Participants.

Application Process Involves

• Essay
• Letters of Reference
• Online Application plus Application Assessment
• Transcript