Description

This highly popular Masters programme will provide you with an understanding of the latest principles and practices in marketing and examine how marketing strategy is critical in generating competitive advantage for most organisations, regardless of their size or the sector in which they operate.

You will develop a knowledge of the key marketing theories, frameworks and models, alongside an understanding of current and emerging business and marketing practices used by leading organisations worldwide.

Teaching combines the latest principles and practices in marketing with leading-edge research. We also welcome regular guest speakers from industry - with experience in businesses ranging from SMEs to multinational organisations - to share their expertise and provide our students with unique insights and perspectives. This real-world interaction forms a distinctive and highly rewarding part of the programme. A strong focus on student participation means you gain a real understanding of the strategies, challenges and opportunities facing business and marketing managers on an international scale. Student projects will allow you to apply your knowledge and abilities to real world situations.

MSc Marketing and International Management focuses closely on areas including business to business marketing, marketing theory, marketing strategy and marketing management. Our MSc International Management programme explores management in a broader, context looking at the role and impact of the individual within an organisation and other factors affecting a firm ranging from human resources and business ethics to leadership and financial management.

Highlights

Core modules:
* Business to business marketing
* Contemporary management practice
* Corporate social responsibility
* Financial management
* Global marketing management
* International strategic management
* Marketing and consumer society
* Market research
* Principles of marketing
* Study skills

+ 1 optional module chosen from a wide range of modules spanning areas including: digital marketing; entrepreneurship and small business management; human resource management; leadership.

Minimum Education

Bachelors

Subject Areas

• Business Admin. & Mngmt.
• Business Management
• International Business
• Marketing, Ad., & Pr

Cost in US$:

Program Fees Include:

Fees for postgraduate masters programmes in the School of Management:

GBP 10,000 (UK/EU students)
GBP 16,000 (International students)

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Apartment/Flat
• Dormitory
• Independent living
• Other

Participants Travel

Independently

Typically Participants Work

Independently or in Groups

Scholarships are Available

We offer a wide range of open scholarships and funding support to masters applicants from all over the world. Specific awards are available for postgraduate applicants from countries including the UK and Europe, China, Taiwan and Thailand. Please contact us for more information.

Application Process Involves

• Disciplinary Clearance Form
• Letters of Reference
• Transcript
• Written Application

Typically The Application Process Time is

4 weeks

Post Services Include

• Alumni Network

Henley Business School 's Mission Statement

Henley Business School, part of University of Reading is a leading international business school based in the UK operating around the world. The strengths of the prestigious ICMA Centre and the world-renowned Real Estate & Planning are combined with Henley's 65 years' experience in growing business leaders. One of the world's few business schools to hold triple-accredited status, we have over 30,000 alumni in 140 countries.

Year Founded

1945