Nuova Accademia di Belle Arti Milano (NABA)
http://www.italian-design-academy.com/site...Via Darwin 20 Milan, Lombardy 21043 Italy
Via Darwin 20 Milan, Lombardy 21043 Italy
Location
Italy: Milan
The two-year Master of Arts Degree (MA) in Communication Design provides solid training in conceiving and designing integrated marketing and communication campaigns. Students will use a wide range of technical disciplines - graphic design, media design, environmental design - in an instructional approach that combines classroom theory with workshop practice, and research with experimentation.
Cross-disciplinary seminars encourage enlightening and fruitful exchanges with students enrolling in other NABA programs. Students also participate in numerous projects commissioned by companies or institutions and supervised by a team of professors and representatives from the commissioning organizations. These projects provide real-world challenges and expose students to the realities of working in collaborative multidisciplinary teams that are so prevalent in the professional environment.
The workshops help students improve their critical thinking abilities and sharpen their problem-solving skills, while utilizing the latest design tools and technologies to come up with innovation solutions in areas such as brand design, visual design, environmental design, multi-media publishing, as well as institutional communication, service/product communication and internal communication, in both B-to-B and B-to-C contexts.
The program provides rigorous training for students wishing to pursue careers in integrated marketing communications, brand management, advertising art direction, graphic design, sales promotion, Web 2.0, public relations, sponsorship management, direct marketing, exhibition and event management, packaging design, field marketing, interface design, and multimedia design in communication agencies, multimedia production facilities, and marketing-oriented companies.
Worldwide Participants.
2-3 months
NABA's education integrates the traditional disciplines of visual representation, the contemporary digital practices as well as the critical project culture of Italian design. NABA's training philosophy is based on the project-applied Art, synthesis of creative sensitivity, critical-methodological knowledge and technical-manual know-how. NABA's programs are characterised by an interdisciplinary methodology aimed at the development of artistic-professional skills and profiles. This approach is the result of a constant experimentation, of a strong vocation to research and to the relation with the artistic and productive context as well as of an attention paid to the ethic dimension of training.
1980
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