Description

The International Summer Program at the Desautels Faculty of Management is designed to provide international undergraduate students the opportunity to gain critical North American perspectives on issues of global importance.

The program offers two courses, Managing in North America and Global Branding, each worth three (3) McGill credits, equivalent to six (6) ECTS credits, to be approved by each student's home university.

McGill campus is located in the heart of multicultural, metropolitan Montreal, a bustling, charming, cosmopolitan city with more students per capita than any other Canadian city in North America. Year after year, Montreal is highly acclaimed as one of the most affordable, diverse, sophisticated, and safe cities in the world. Above all, both going to school and living in Montreal is a fun and rewarding experience!

As a major cultural and technological center, Montreal offers students unparalleled opportunities to explore life outside the classroom. Montreal is home to the world-renowned International Jazz Festival and the Just for Laughs Comedy Festival, providing students with countless opportunities to take part in the cultural experiences, festivals, and events offered throughout the summer months.

Highlights

Courses will be held in the Desautels Faculty of Management, in the heart of downtown Montreal.

Each course has 39 contact hours granting three (3) North American credits, equivalent to six (6) ECTS credits. It is the student's responsibility to ensure their home university will grant transfer credits.

BUSA 481 Managing in North America (3 credits)

In a world that is being shaped by trade liberalization, global value chains, advanced information and communication technologies, integrated capital markets, and the emergence of China, India, Brazil, Russia, and other developing nations as the drivers of global economic growth, it is hardly business as usual for industry and government in Canada, the United States, and Mexico. In addition to dealing with these forces of globalization, business and government across North America must also contend with the most difficult economic environment since the Great Depression of the 1930s. How are our policy makers and corporate leaders responding to these challenges? Is it enough to ensure sustainable growth and industrial competitiveness in North America in the 21st century? In Managing in North America we analyze these questions and discuss potential solutions that correspond to the unique character and needs of the Canadian, American, and Mexican economies.

MRKT 434 Global Branding (3 credits)

Brands are some of the most valuable assets that a company has. To customers, the brands are the company. To competitors, brands are coveted market share. Yet the marketing of brands is changing. Companies increasingly recognize that future growth will come from international and emerging markets. Major brands are often lightning rods for anti-globalization protests. Rivalry for customer loyalty in individual markets - as well as at the global level - is intensifying, especially in a volatile international climate. In Global Branding we enhance our understanding and appreciation of brands and global brands. We develop theories, models, and tools to improve our ability to create and evaluate local and global brand strategies.

Degree Level

Bachelors Degree (Undergraduate)

Subject Areas

• Accounting
• Business
• Business Admin. & Mngmt.
• Business Management
• Finance
• Marketing, Ad., & Pr

Cost in US$:

5800 - 7604 and a non-refundable deposit of 700 is required upon acceptance to confirm your place.

Program Fees Include:

The balance is due when the program starts. The cost includes:

- Tuition and course materials
- Programmatic outings
- Cultural outings to Quebec City and Ottawa
- Accommodation
* Cost for single occupancy: 7604 USD
* Cost for double occupancy: 6702 USD
* Cost if student opts out of accommodation: 5800 USD
- Internet access
- Ancillary fees
- Welcome cocktail and farewell reception

Experience Required

no

This Program is open to

American, Asian, Australian, Canadian, European, Kiwi, South African and Worldwide Participants.

Typical Living Arrangements

• Dormitory

Participants Travel

Independently

Application Process Involves

• Online Application plus Application Assessment