Description

This three-week cultural immersion course is designed to bring culture and branding to life within the context of the global marketplace. Taught by associate professor Dr. Jean Grow from the Diederich College of Communication, the course begins in the UK spending time in London, Manchester and Liverpool and then heads to Barcelona, Cadaques and Figueres, Spain.

Students will have an ethnographic training session at Flamingo International in London and learn about Spanish culture at the Universitat Autonoma de Barcelona. Then the groups will hit the streets visiting advertising agencies such as EuroRSCG and Ogilvy, in London, and Double You and SCPF-JWT, in Barcelona. From there students will begin to ethnographically track brands in local culture, testing their new skills by conducting a series of field studies at places like Borough Market and the Bombay Sapphire showroom, in London, and in la Boqueria and Park Güell, in Barcelona. Working in teams, students will track brands while hunting for their ever-elusive cultural codes. Finally, they will share their finding on team blogs. This cultural immersion opportunity is ideal for advertising, public relations, business, social science and Spanish majors and minors.

Degree Level

Bachelors Degree (Undergraduate)

Minimum Education

High School

Subject Areas

• Communications
• Graphic Design

Cost in US$:

Please contact Marquette

Program Fees Include:

The program fee includes housing/hotel accommodation, academic fees, field trips, airfare, meals, arrival, departure transfers between the airport and housing in England and Spain, and sickness/accident and emergency medical evacuation insurance. Students must submit their passport to OIE five weeks before the departure date.

Experience Required

yes

Most majors - preference given to communication majors; junior standing; 2.5 GPA

This Program is open to

American and Worldwide Participants.

Typical Living Arrangements

• Apartment/Flat
• Dormitory

Participants Travel

in Groups

Typically Participants Work

Independently or in Groups

Application Process Involves

• Essay
• Letters of Reference
• Online Application plus Application Assessment

Typically The Application Process Time is

10 - 14 days

Marquette University's Mission Statement

Marquette University is a Catholic, Jesuit university dedicated to serving God by serving our students and contributing to the advancement of knowledge. Our mission, therefore, is the search for truth, the discovery and sharing of knowledge, the fostering of personal and professional excellence, the promotion of a life of faith, and the development of leadership expressed in service to others. All this we pursue for the greater glory of God and the common benefit of the human community.

Year Founded

1881