Description

A Cutting-edge Career in Fashion Management!

The study of Fashion involves the study of design aspects of Fashion (Fashion Design) as well as an in-depth knowledge of new technologies and manual techniques adopted to create and promote innovative designs.

The competitive and booming Fashion Industry increasingly requires professions that link aspects of Management and Communication. The course also emphasizes on the use of New Media thanks to the partnership with high-end luxury Florentine site and store Luisa Via Roma.

The IED in Florence also has several contacts with Fashion-related companies in and around the Florentine area in order to create a connection with the local industry. Istituto Europeo di Design in Florence IED has a very long and outstanding tradition in the training of profiles for: Fashion Marketing (how to distribute and sell fashion), Fashion Communication (how to promote fashion and organize fashion events), Fashion Stylist (how to create a stylized image).

Highlights

Marketing and communications are two factors that contribute to deciding whether the firms that compete in the fashion system will be successful or not. The course in Fashion Marketing and Communications trains professionals to be capable of conceiving and managing an integrated promotions strategy, look after external relations with other actors working in the sector, monitor advertising campaigns, maintain relations with the media and organise events and fashion shows.

Press Office Manager: manages the communications for a product, a fashion designer or a brand, addressed to the various audiences with whom they relate: journalists, customers, distributors and shareholders.

Public Relations Manager: deals with launching or promoting a fashion label, a brand, a product or a designer and his/her co-ordinated image. Print media journalist: works as a fashion editor and is capable of commenting on fashion shows and trends and explaining fashion phenomena.

Audio-visual journalist (television, websites): pieces features together, presenting and commenting on fashion shows, current affairs and fashion events.
Fashion critic: comments on fashion trends from the point of view of an opinion leader. Fashion exhibition, museum and archive curator: organises exhibitions and other events to valorise the clothing, the designs and the accessories that have written the history of fashion.

Marketing: This course aims to train students in the area of marketing that is closely related to communications, providing the concepts fundamental for analysing and creating projects whose purpose is brand promotions. Consumer analyst: situations of a theoretical nature alternate with more practical sessions to train the professional profile of the visual merchandiser, specifying the areas where (s)he interacts, evaluating the commercial and social aspects of managing a brand image at the point of sale, conceiving visual sales strategies for developing creative and expressive processes related to excitement and emotion and putting them into practice.

Young fashion designer broker: discovers up-and-coming new fashion talents who can be expected to develop and interpret the latest new trends.

Cool hunter: seeks out and unearths the latest new trends and tendencies. Visual merchandiser: is responsible for a brand image in points of sale.

Minimum Education

High School

Subject Areas

• Art/fine Arts
• Design
• Graphic Design
• Technology
• Visual Arts

Cost in US$:

Inquire for more information.

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Apartment/Flat
• Independent living

Participants Travel

Independently

Typically Participants Work

Independently or in Groups of 5

Application Process Involves

• Resume
• Written Application
• Other

IED - Istituto Europeo di Design's Mission Statement

For over thirty years, the Istituto Europeo di Design has been operating in the fields of Education and Research in the disciplines of Design, Fashion and Visual Communication. Today it is an international network with Seats in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid, Barcelona and Sao Paolo and organizes three year courses that are alternative study pathways to those offered by traditional universities, together with refresher and permanent training courses, advanced courses and post-graduate Masters degree courses. The scope of the Istituto Europeo di Design is in fact, to offer young professionals working in the fields of Fashion, Design and Communication, the most efficacious tools necessary to answer the demands of the production world: a project and communication culture that will accompany them throughout their careers.

Year Founded

1966