IED - Istituto Europeo di Design

http://www.ied.edu/florence/fashion-school...

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Via Sciesa 4 Milan, 20135 Italy

Summer Course: Visual Merchandising for the Fashion Industry

Italy
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Location
Italy: Florence

Term
Summer

Dates
July 2 - 27, 2012

  • Description

    Develops the skills necessary to create retail store window and interior display. Fundamental principles and techniques of visual merchandising, including store planning, display conceptualization and implementation, company branding and customer communication are introduced and the course allows students to practically apply these new skills in their final project the design and execution of a window design in a retail space in Florence. Site visits play an important role as students will investigate locations and learn how to evaluate and present potential spaces and displays.

    Admission requirements: Introductory courses are intended for students at all levels of experience, including absolute beginners. No specific skills are required. Applicants should also show curiosity, passion and motivation.

  • Highlights

    Topics covered: Fashion communication, branding for fashion brands, the importance of color and how it works, conceptual thinking, windows and displays on a budget, lighting systems, plan and design a window/display, client presentations

    Level: Introductory

  • Degree Level

    Bachelors Degree (Undergraduate)

  • Minimum Education

    Diploma/Certification

  • Subject Areas

    • Fashion Design And Merchandising
    • Visual Arts
  • Cost in US$:

  • Program Fees Include:

    Request information to know course's costs.

  • Experience Required

    no

  • This Program is open to

    Worldwide Participants.

  • Typical Living Arrangements

    • Independent living
    • Other

  • Participants Travel

    Independently

  • Typically Participants Work

    Independently or in Groups

  • Scholarships are Available

    Visit ied website to get all infos on scholarship's opportunities

  • Application Process Involves

    • Other
    • Written Application
  • IED - Istituto Europeo di Design's Mission Statement

    The Istituto Europeo di Design (IED) is a design school that attracts students from over 90 different countries to its one and three year/four undergraduate, masters courses and advanced training. The school was born in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management. The school is spread around twelve cities: (Milan, Turin, Venice,Cagliari, Florence, Rome, Barcelona, Madrid, Sao Paulo, Rio de Janeiro, Beijing and Shanghai). Every year more than 1800 foreign students enroll in its courses, mainly coming from Europe, Central and South America and East Asia. The school offers more than 500 courses in English, Italian, Spanish and Portuguese.

  • Year Founded

    1966

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