Description

Main course Objective is to provide a practical overview of visual merchandising in a fashion retail context.

Teaching its basic principles such as increasing in-store customer traffic and guiding customers to browse through merchandise placement and store layout. Lifestyle interiors and window-dressing provide the start point for students to acquire an understanding of design concepts, design skills, presentation, company branding and practical techniques, while learning practical skills, using methods and products for presentations, display compositions and consumer communication. The final project will be an installation design for a shop in central Florence.

Highlights

Syllabus:

* Branding
* Communication and Fashion
* Final Work
* Visual Language & Creativity Technique
* Visual Merchandising Lab

Degree Level

Bachelors Degree (Undergraduate)

Subject Areas

• Visual Arts

Cost in US$:

Inquire for more information about costs.

Experience Required

no

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Apartment/Flat
• Independent living
• Other

Participants Travel

Independently

Typically Participants Work

Independently or in Groups

Application Process Involves

• Essay
• Resume
• Written Application

IED - Istituto Europeo di Design's Mission Statement

The Istituto Europeo di Design (IED) is a design school that attracts students from over 90 different countries to its one and three year/four undergraduate, masters courses and advanced training. The school was born in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management. The school is spread around twelve cities: (Milan, Turin, Venice,Cagliari, Florence, Rome, Barcelona, Madrid, Sao Paulo, Rio de Janeiro, Beijing and Shanghai). Every year more than 1800 foreign students enroll in its courses, mainly coming from Europe, Central and South America and East Asia. The school offers more than 500 courses in English, Italian, Spanish and Portuguese.

Year Founded

1966