Description

Course Objectives: Learning the key strategies of communication challenges of the contemporary world. Participants learn to locate a target, speak their same language, share the same media and efficiently and productively use them to maximize profit on investment.

Covered topics are the use of creative communication strategies, the use of new media or traditional media in unconventional ways; exploring co-marketing possibilities; customer retention through community web; content customization; creation of strong, appealing messages that will not go unnoticed; working on a low budget.

Admission requirements: Students at all levels of experience, including absolute beginners. No specific skills are required, but applicants need to have basic skills in representation techniques, visual communication skills including photography, and verbal communication.

Highlights

Syllabus:

* Means and strategies of business communication
* Media planning
* New Media Theory and Techniques
* Promotion and Sponsorship
* Web Adaptation
* Web Writing (email marketing)
* Web tv and web content management
* WebMarketing

Degree Level

Bachelors Degree (Undergraduate)

Subject Areas

• Marketing, Ad., & Pr
• Web Design

Cost in US$:

Program Fees Include:

Inquire for more information.

Experience Required

no

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Apartment/Flat
• Independent living

Participants Travel

Independently or in Groups

Typically Participants Work

Independently or in Groups

Application Process Involves

• Resume
• Written Application

IED - Istituto Europeo di Design's Mission Statement

The Istituto Europeo di Design (IED) is a design school that attracts students from over 90 different countries to its one and three year/four undergraduate, masters courses and advanced training. The school was born in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management. The school is spread around twelve cities: (Milan, Turin, Venice,Cagliari, Florence, Rome, Barcelona, Madrid, Sao Paulo, Rio de Janeiro, Beijing and Shanghai). Every year more than 1800 foreign students enroll in its courses, mainly coming from Europe, Central and South America and East Asia. The school offers more than 500 courses in English, Italian, Spanish and Portuguese.

Year Founded

1966