Description

This course addresses the paradigm shift in marketing and the international business environment as a result of the digital age and explosive growth in use of social media. The program combines key components of marketing principles with new formats and the impact of new social media upon them. Students will follow a structured thematic process designed to build knowledge and skills in the practical application of new marketing platforms as well as familiarity with the latest trends.

Admission requirements: Introductory courses are intended for students at all levels of experience, including absolute beginners. No specific skills are required. Applicants should also show curiosity, passion and motivation.

Highlights

Topics covered: Social media theory and praxis, tools and strategies of business communication, how to define and address your target audience, digital media planning and public relations, the on-line brand reputation, mobile internet, web analytics, web tv management platform and content, writing for the web, e-mail marketing.

Level: Introductory

Degree Level

Bachelors Degree (Undergraduate)

Minimum Education

Diploma/Certification

Subject Areas

• Design
• Information Systems

Cost in US$:

Program Fees Include:

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Experience Required

no

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Other

Participants Travel

Independently

Typically Participants Work

Independently

Scholarships are Available

Visit ied website to get all infos on scholarship's opportunities

Application Process Involves

• Written Application

IED - Istituto Europeo di Design's Mission Statement

The Istituto Europeo di Design (IED) is a design school that attracts students from over 90 different countries to its one and three year/four undergraduate, masters courses and advanced training. The school was born in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management. The school is spread around twelve cities: (Milan, Turin, Venice,Cagliari, Florence, Rome, Barcelona, Madrid, Sao Paulo, Rio de Janeiro, Beijing and Shanghai). Every year more than 1800 foreign students enroll in its courses, mainly coming from Europe, Central and South America and East Asia. The school offers more than 500 courses in English, Italian, Spanish and Portuguese.

Year Founded

1966