Description

Companies that hire cool-hunting and market research agencies are searching for professionals who can help them to stay on the cutting-edge of their market and ahead of their competitors. These figures provide their client with current trends and even predict future ones, thanks to a sharp eye, neutrality, excessive curiosity. The course attempts to give participants the necessary knowledge and tools needed to work as freelance or in-house cool-hunters capable of investigating, analyzing, interpreting and presenting trends to clients. Students will learn the terms and theory related to the subject but most importantly they will practice its methods on the streets of Barcelona, currently one of the world's "coolest" cities.

Admission requirements: A background in fashion, textile or other areas of design is recommended. The course is also oriented to those, who for professional reasons, need to focus and specialize in order to confront a rapidly competitive and changing market sector.

Highlights

Syllabus:

* 20th Century icons of Cool
* Branding
* Communications Below the lines
* Cool Hunting reports and presentation techniques
* Creativity and Visual Trends
* DIY (Do it Yourself) trend and mass customization
* Eco Fashion Trends
* History of fashion culture
* Introduction to analysis of objects, concepts and contexts
* Investigation Techniques and Research Procedures
* Micro and Macro trends in communications and society
* Semiotics and photo analysis

Degree Level

Bachelors Degree (Undergraduate)

Subject Areas

• Fashion Design And Merchandising

Cost in US$:

Program Fees Include:

Inquire for more information

Experience Required

no

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Apartment/Flat
• Independent living

Participants Travel

Independently

Typically Participants Work

Independently or in Groups

Scholarships are Available

Visit IED website to get all information about scholarships opportunities.

Application Process Involves

• Resume
• Written Application

IED - Istituto Europeo di Design's Mission Statement

The Istituto Europeo di Design (IED) is a design school that attracts students from over 90 different countries to its one and three year/four undergraduate, masters courses and advanced training. The school was born in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management. The school is spread around twelve cities: (Milan, Turin, Venice,Cagliari, Florence, Rome, Barcelona, Madrid, Sao Paulo, Rio de Janeiro, Beijing and Shanghai). Every year more than 1800 foreign students enroll in its courses, mainly coming from Europe, Central and South America and East Asia. The school offers more than 500 courses in English, Italian, Spanish and Portuguese.

Year Founded

1966