IED - Istituto Europeo di Design
http://www.ied.edu/barcelona/communication...Via Sciesa 4 Milan, 20135 Italy
Via Sciesa 4 Milan, 20135 Italy
Location
Spain: Barcelona
Term
Summer
Dates
July 2012
Conveying basic tools for community managers to build, monitor and moderate communities on online brands and to develop a social media strategic plan. Firms are now realizing that online social conversations are increasingly relevant and thus demand for professionals who can understand online communication, use new communication channels through social tools.
The program includes lectures focused on the basic tenets of the community manager and on specific communication tools in the social media network. The course also aims at creating a social business plan which leads and gathers all the needs and input of brand (client) and community (customer & user).
Admission requirements:
Students with background in communication and editing, and with basic studies in marketing.
Syllabus:
* Client, brand and community
* Communication techniques in the social media
* Products and services
* Social Media planning
* Social network and new media
* Web marketing and case studies
Bachelors Degree (Undergraduate)
Inquire for more information.
no
Worldwide Participants.
Independently
Independently or in Groups
Visit IED website to get all information about scholarships opportunities.
The Istituto Europeo di Design (IED) is a design school that attracts students from over 90 different countries to its one and three year/four undergraduate, masters courses and advanced training. The school was born in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management. The school is spread around twelve cities: (Milan, Turin, Venice,Cagliari, Florence, Rome, Barcelona, Madrid, Sao Paulo, Rio de Janeiro, Beijing and Shanghai). Every year more than 1800 foreign students enroll in its courses, mainly coming from Europe, Central and South America and East Asia. The school offers more than 500 courses in English, Italian, Spanish and Portuguese.
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