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Description

The Strategic Design Labs Master's in Business Strategy and Design responds to the demand for a professional profile that is capable of understanding and developing in this changing business and social context. Professionals that can participate in the design of company strategy, that help to articulate the Information and Communication Technologies (ICT), innovation, internationalization, and sustainability of the different organizational designs and areas in terms of a single strategy.

Highlights

The Strategic Design Labs Master's Program in Business Strategy and Design is developed in 11 specific areas:

1. Psychology
A key element in the training of this professional profile is to have the skills and strategies necessary to promote change and to search for allies for the incorporation of design, innovation and technology into the company (in many cases, PYME).

2. Business Marketing
- The Function of Marketing and Innovation
- Differentiation of new products
- Marketing Plan

3. New technologies in business processes
This has become a powerful engine of change and innovation. It signifies a transformation in companies' interaction with clients as well as their internal processes. Consequently, it is necessary to understand them in order to use them as leverage in the development of the design of a company.

4. Trends and new design concepts

5. Innovation
Innovation is one of the critical factors in the companies' competitiveness.
We will learn everything from how to diagnose creativity and innovation to how to create added value.

6. Strategic and Managerial Planning
The importance of considering business strategy business when faced with the development of new products. Integration of corporate strategy with the approaches of defining product characteristics.

7. Sustainability
Sustainability is becoming an essential element when it comes to defining any product, process or service.

8. Design Direction and Management
The importance of design planning, direction and management in order to achieve job success.

9. International Markets
In a market as globalized as today's, an innovative product can open markets throughout the entire world, making it necessary to know the keys for having the most immediate impact possible in international markets and, in this way, make the most of the ephemera advantages of relying on innovation.

10. Languages

11. Development of the Final Design Thesis

Minimum Education

Bachelors

Subject Areas

• Design
• Education
• Marketing, Ad., & Pr

Cost in US$:

Inquire for more information.

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Apartment/Flat
• Independent living
• Other

Participants Travel to Spain

Independently

Typically Participants Work

Independently or in Groups

Application Process Involves

• Other
• Resume
• Written Application

Istituto Europeo di Design- International Office-'s Mission Statement

For over thirty years, the Istituto Europeo di Design has been operating in the fields of Education and Research in the disciplines of Design, Fashion and Visual Communication. Today it is an international network with Seats in Milan, Rome, Turin, Venice, Madrid, Barcelona and Sao Paolo and organizes three year courses that are alternative study pathways to those offered by traditional universities, together with refresher and permanent training courses, advanced courses and post-graduate Masters degree courses. The scope of the Istituto Europeo di Design is in fact, to offer young professionals working in the fields of Fashion, Design and Communication, the most efficacious tools necessary to answer the demands of the production world: a project and communication culture that will accompany them throughout their careers.

Year Founded

1966