Description

The Master course in Fashion Marketing and Communication at IED Sao Paulo offers the students training in the management of marketing and communications for the fashion business. Shows the areas and market trends, work planning of available resources and presents efficient administration practices. The course explore a several topics about marketing strategies to study the behavior of consumers and the textile chain. Concepts of communication and the use of technology information. The classes re enriched with workshops taught by professionals who are references in the market. The course structure is aligned to the method of IED Italy.

Highlights

The Professional:

The professional trained by the course of Fashion Marketing and Communication should be able to make plans directed to the fashion company. It is able to have full understanding of issues such as branding consistent methodology for collection development, pricing strategy and distribution (with emphasis on visual merchandising and e-commerce), networks, production, logistics and communication strategies.

Areas of Study:

* Cultural: fashion history, textile chain, semiotics applied to fashion, information technology, micro and macro trends in consumer behavior

* Technique and technology: e-commerce, retail management, brand management, CRM (Customer Relationship Management), pricing strategy

* Projectual: design of marketing planning

Minimum Education

Diploma/Certification

Subject Areas

• Fashion Design And Merchandising
• Marketing, Ad., & Pr

Cost in US$:

Inquire for more information.

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Apartment/Flat
• Independent living
• Other

Participants Travel

Independently

Typically Participants Work

Independently or in Groups

Scholarships are Available

Visit IED website to get all information on scholarship opportunities for this academic year.

Application Process Involves

• Other
• Resume
• Written Application

IED - Istituto Europeo di Design's Mission Statement

The Istituto Europeo di Design (IED) is a design school that attracts students from over 90 different countries to its one and three year/four undergraduate, masters courses and advanced training. The school was born in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management. The school is spread around twelve cities: (Milan, Turin, Venice,Cagliari, Florence, Rome, Barcelona, Madrid, Sao Paulo, Rio de Janeiro, Beijing and Shanghai). Every year more than 1800 foreign students enroll in its courses, mainly coming from Europe, Central and South America and East Asia. The school offers more than 500 courses in English, Italian, Spanish and Portuguese.

Year Founded

1966