Description

The Master in Motion Graphics Design results from a specific requirement of the market. Even as users, all of us are experiencing the change of the TV system that follows the transition to the digital terrestrial television as well as the change linked to the use of the TV contents thanks to the forms connected to the web or mobile phones.

With the rise in the technological platforms, the need of identity tools characterizing the TV networks, their products and their promotional tools increases. Therefore, more and more graphic design within the television aims at building the broadcasting identity through brands and logos, bumpers, and institutional themes, at realizing programmes with themes and titles and at launching the programmes through promos.

To professionally work inside this world, the methodologies of the graphic design are very important; however, as they are moving images, even notions of direction, editing, dubbing are important. The master aims at training a designer able to interact - at all levels - with all visual communication issues linked to the TV messenger according to the current professional scenarios.

Aimed at:

This Master course aims at training the motion graphics designer profile and is addressed to young designers or newly-graduates who want to specialize in this professional field as well as to graphic designers who already work at studios or agencies and want to develop further skills in order to increase the professional offer to their customers or the range of customers.

Highlights

The current design scenario is characterized by an improving complexity of the planning process that involves, at first, pure and simple strategy aspects and then concrete products that can be accepted by the public. From this point of view, TV motion graphic is a very representative field because it starts from an identifying approach of the networks and then it divides into its single products, i.e. in their specific image.

The methodologies concerning the course will take in consideration this double level and, above all, the pathway that leads from the strategies to the tactic, from the identity to the image.

The educational pathway consists of a mix of the so-called traditional didactics and developments through meeting with professionals working in the field who will tell their experiences. Both approaches will be always accompanied by increasingly complex practical tests.

During the pathway, three workshops will be developed to prepare the students to the final planning of the thesis:

* System of the TV identity
* Packaging of the TV product
* Design of the Promotion and Communication of the TV product

The areas dealt during the pathway are divided into cultural, technical-instrumental, and project.

The cultural area provides the knowledge and concepts systematically connected one another that essentially contribute to the creation of a solid basic culture: from the History and the elements of the Motion Graphics to the system of the TV production up to Concept Design, Content Management, TV and multimedia.

The technical-instrumental area is structured so that to develop a methodology that can support the projects from an operative and procedural point of view: Copywriting, direction elements, techniques and technologies of the TV Motion Graphic and concerning production software, sound design, production (problems and relevant solutions).

The project area teaches how to manage and organize the system of the activities required to achieve the objective specified by the project brief.

Moreover, some guided tours at studios and companies are scheduled in order to closely approach the work and the problems of real cases. These meetings will give the opportunity to directly ask professionals about the project, the management, the production and all aspects dealt by this Master.

The admission in the Master course is assessed according to the curriculum vitae and the individual interview with the school staff and the Master Coordinator. In addition to the study pathway and the possible professional experiences, the personal inclinations and motivations of each single candidate are taken into consideration.

The partner companies (such as Mediaset) and the professionals who cooperate on the Master course (e.g. Studio Convertino, Snatch, Design Consultancy) will offer the opportunity of stages after having assessed the student.

PremiumCalcio image is taken by "Video Sign", written by Mirko Paje and Carlo Branzaglia, LINK Ricerca.

Minimum Education

Diploma/Certification

Subject Areas

• Design
• Graphic Design

Cost in US$:

Contact IED to get information on course's price.

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Apartment/Flat
• Independent living
• Other

Participants Travel

Independently

Typically Participants Work

Independently or in Groups

Scholarships are Available

Visit IED website to get all information on scholarship opportunities for the academic year.

Application Process Involves

• Essay
• Resume
• Written Application

IED - Istituto Europeo di Design's Mission Statement

The Istituto Europeo di Design (IED) is a design school that attracts students from over 90 different countries to its one and three year/four undergraduate, masters courses and advanced training. The school was born in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management. The school is spread around twelve cities: (Milan, Turin, Venice,Cagliari, Florence, Rome, Barcelona, Madrid, Sao Paulo, Rio de Janeiro, Beijing and Shanghai). Every year more than 1800 foreign students enroll in its courses, mainly coming from Europe, Central and South America and East Asia. The school offers more than 500 courses in English, Italian, Spanish and Portuguese.

Year Founded

1966